The Traction Gap Framework: It’s Not Just For Startups

Silicon Valley in the Classroom: Babson College Teams with Wildcat Venture Partners & GreenFig

The Elephant in the Room: Startups, Enterprises, and the Current State of Digital Transformation

The Traction Gap Framework: Four Pillars Of Startup Success

Traversing No-Man's Land, The Go-To-Market Phase

Venture Capital Redefined with Bruce Cleveland

Bizo’s Journey to MVT

Building Better: Wildcat Venture Partners & Obo

VC Investing with Bruce Cleveland

How To Build a Startup That Doesn't Flop

Traction Gap: Patterns That Drive Success For Startups

So, You Want to Build a Category…

vArmour’s Journey to MVR

Bruce Cleveland on "Traversing the Traction Gap"

Connecting the Chasm and the Traction Gap

Why We Invested in Vlocity

Bruce Cleveland: Part 2 - Thoughts on current enterprise market

ServiceMax's Journey to MVP

Bruce Cleveland: Part 1- Traversing the Traction Gap

Movable Ink & Veeva's Journey to IPR

M.R. Asks 3 Questions: Bruce Cleveland, Author, Traversing the Traction Gap

The Final Hurdle: Reaching Minimum Viable Traction

Traversing The Traction Gap, A Remarkable New Framework For Startups

The Traction Gap Meets Crossing the Chasm

Thinking Beyond the Product

What CMOs Should Tell Board Members (and What Boards Should Be Asking)

On the Hunt for Users and Usage

Use Market Data to Build Your Product…Not Just Intuition

Without a Category, Your Startup is Doomed

Structuring Your Startup for Success

From Category to Growth: How to Nail Your Go-To-Market Moment

Why 80% Of All Startups Fail, And What You Can Do To Succeed

In Reply to: The Unending Chasm, and How to Survive It

SaaS Myths (#1) -- Great SaaS Companies Don't Have Professional Services

Bruce Cleveland to Speak at Samsung Forum

TGI presents the Revenue Architecture Series

How to start-up

In Search of a Venture Firm

1Mby1M Roundtable January 18, 2018 With Bruce Cleveland

Running Great Startup Board Meetings

How Startups Can Create Minimum Viable Traction

VIDEO: Phil Fernandez explains the importance of culture and values at Marketo

VIDEO: Phil Fernandez shares what he is most proud of with regards to Marketo and how he evolved as a CEO during the process

VIDEO: Phil Fernandez shares what he’s looking for in founders now that he’s on the VC side.

VIDEO: Phil Fernandez answers why he stopped hiring engineers once Marketo had a minimum viable product (MVP)

VIDEO: Phil Fernandez shares his biggest disappointment during his journey with Marketo.

VIDEO: Phil Fernandez on recognizing when company growth outpaces the skills of its people

VIDEO: Phil Fernandez discusses what happened at Marketo post Traction Gap - the next chapter in the story

Video: Phil Fernandez on why he started Marketo & the importance of team

Video: Introducing the Traction Gap

TGI Preliminary Research Findings

The Emotional Side of Entrepreneurship

In Search of the Perfect Team

Meet Katherine Barr

Building the Perfect Team Event Recap

Wildcat Closes on New Fund

How to Halt the Series B Crunch

Bruce Cleveland on the Traction Gap

Bruce Cleveland speaks at Products That Count

Announcing the Traction Gap Institute

Building a foundation for crossing the Traction Gap

Proving Minimal Viable Traction (MVT)

Bridging the Traction Gap

Podcast with Elizabeth Burstein

Understanding the Traction Gap

Traversing The Traction Gap Event Recap

Wildcat Venture Partners Tackles the “Traction Gap” Facing Early-Stage Companies

The Traction Gap

Category Archives: Traction Gap

For new Traction Gap page

VIDEO: How Does the Traction Gap support Crossing the Chasm?

Written on December 15, 2020 at 7:58 am, by

Wildcat Venture Partner, Geoff Moore, shares how the Traction Gap Framework supports the Chasm Framework and how a startup needs to utilize both in order to scale successfully. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: How impactful are “Crossing the Chasm” and “Traversing the Traction Gap” frameworks?

Written on December 13, 2020 at 7:10 am, by

Wildcat Venture Partner, Geoff Moore, shares the impact of  the Crossing the Chasm and Traction Gap Frameworks. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: Traversing the Traction Gap Book Key Takeaway…

Written on December 11, 2020 at 7:46 am, by

Wildcat Founding Partner, Bruce Cleveland, discusses the key takeaway from the book “Traversing the Traction Gap”. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: What have you learned as an investor using the Traction Gap Framework?

Written on December 11, 2020 at 7:15 am, by

Wildcat Venture Partner, Geoff Moore, discusses what he has learned using both the Traction Gap and the Chasm Frameworks as an investor at Wildcat. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: Why did you write “Traversing the Traction Gap”

Written on December 11, 2020 at 7:12 am, by

Wildcat Founding Partner, Bruce Cleveland, shares why he wrote the book “Traversing the Traction Gap”. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: The Traction Gap Value Inflection Points Defined

Written on December 11, 2020 at 7:06 am, by

Wildcat Founding Partner, Bruce Cleveland, discusses the five value inflection points of the Traction Gap Framework. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: Do you build the company for you or for the investor?

Written on December 11, 2020 at 7:06 am, by

Wildcat Venture Partner, Geoff Moore, shares his take on whether or not you should build your startup for you (the entrepreneur) or the investor. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: The Big idea behind “Crossing the Chasm”

Written on December 11, 2020 at 7:04 am, by

Wildcat Venture Partner, Geoff Moore, discusses the big idea behind his book “Crossing the Chasm”. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: The Four Pillars of the Traction Gap

Written on December 11, 2020 at 7:00 am, by

Wildcat Founding Partner, Bruce Cleveland, gives a brief overview of the four pillars of the Traction Gap Framework – Product, Team, Revenue, Systems – and why they are so important to startup success. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: Overview of the Traction Gap Framework

Written on December 10, 2020 at 7:12 am, by

Wildcat Founding Partner, Bruce Cleveland, gives a brief overview of the Traction Gap Framework. Get more information on all things Traction Gap here. Check out other videos in this series here.

Bruce Cleveland and Wildcat featured on Strategic Momentum Podcast

Written on November 5, 2019 at 12:42 pm, by

Ep. 60 – Startup Success: Engineering A Market to Traverse the Traction Gap – with Bruce Cleveland It takes guts, determination, and a healthy dose of optimism to attempt building a startup of your own. And even with that passion to innovate, inspired by a dedication to change or improve the way we do things,  Continue Reading »

VIDEO: A Guide for Startup Success

Written on November 4, 2019 at 7:54 am, by

Wildcat Founding Partner, Bruce Cleveland, on how to use the book “Traversing the Traction Gap” as a guide to help your startup achieve goals and become successful. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: What’s so important about MVP & Product Market Fit?

Written on October 28, 2019 at 7:50 am, by

Wildcat Venture Partner, Geoff Moore, on the importance of achieving a minimum viable product (MVP) and product market fit. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: What is Market Engineering?

Written on September 23, 2019 at 7:00 am, by

Wildcat Founding Partner, Bruce Cleveland, discusses Market Engineering and why it is critical to startup success. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: Difference between Crossing the Chasm & the Traction Gap

Written on September 16, 2019 at 11:11 am, by

Wildcat Venture Partner, Geoff Moore, discusses the differences between the Chasm and Traction Gap frameworks and how they complement each other. Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: Key Piece of Advice for Startups

Written on September 9, 2019 at 3:14 pm, by

Wildcat Founding Partner, Bruce Cleveland, discusses his key piece of advice for startup founders based on his book “Traversing the Traction Gap.” Get more information on all things Traction Gap here. Check out other videos in this series here.

VIDEO: What’s the idea behind Traversing the Traction Gap?

Written on September 9, 2019 at 2:59 pm, by

Wildcat Venture Partner, Geoff Moore, on the big idea behind the Traction Gap Framework. Get more information on all things Traction Gap here. Check out other videos in this series here.

The Traction Gap Framework®: It’s Not Just For Startups

Written on July 24, 2019 at 11:30 am, by

In February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap Framework — for entrepreneurs so they can successfully go from ideation to scale. In it, I shine a bright light on the go-to-market phase, a period of time when more than 80%  Continue Reading »

Silicon Valley in the Classroom: Babson College Teams with Wildcat Venture Partners & GreenFig

Written on July 9, 2019 at 3:53 pm, by

Range of classes to focus on formula for helping early stage startups scale and reduce risk of failure using Wildcat Venture Partners’ Traction Gap Framework® SAN MATEO, Calif., July 9, 2019 /PRNewswire/ — Wildcat Venture Partners, an early stage venture capital firm, and Babson College, a thought leader ranked #1 in entrepreneurship, have joined forces to  Continue Reading »

The Elephant in the Room: Startups, Enterprises, and the Current State of Digital Transformation

Written on June 26, 2019 at 2:48 pm, by

I spent the early part of last week speaking with enterprise thought leaders and executives from some of the world’s largest organizations at the Enterprise Transformation Exchange Summit in Denver, Colorado. The experience was revealing, and on my Tuesday morning panel discussion moderated by IDC’s Tim Scannell, I discussed some of the themes I’ve noticed recurring across industries.  Continue Reading »

“Early Stage” Venture Has Been Redefined, But Do We All Agree On Its New Definition?

Written on June 21, 2019 at 10:43 am, by

Over the last decade, there has been a fundamental shift in the way venture capital is being deployed. “Early stage” funding has dramatically changed with initial rounds measuring in the $Ms and correspondingly high valuations. Today’s “Seed” rounds have essentially become yesterday’s “Series A” rounds. And today’s “Series A” rounds have become similar to the  Continue Reading »

The Traction Gap Framework: Four Pillars Of Startup Success

Written on June 4, 2019 at 2:37 pm, by

As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale – I will walk you through the principles. The first post drilled down into the often-overlooked notion of “market-engineering” and why it’s so critical. In part 2, we  Continue Reading »

Traversing No-Man’s Land, The Go-To-Market Phase

Written on June 1, 2019 at 12:21 pm, by

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing to scale. The principles outlined in this framework can help prevent your startup from joining the vast majority who have landed on  Continue Reading »

Venture Capital Redefined with Bruce Cleveland

Written on May 23, 2019 at 10:25 am, by

Product ideation can be the most exciting stage in your starting a company. And once you are able to establish your MVP or most viable product, you might think that Venture Capital or VC firms will now be interested in investing in your company so that you can have your capital start up. However, if  Continue Reading »

Bruce Cleveland at the Lean Culture Meetup

Written on May 23, 2019 at 7:36 am, by

Bruce Cleveland of Wildcat Ventures (wildcat.vc) speaking at Lean Cutlure Meetup on Tue-Apr-23-2019. His talk was based on his new book “Traversing the Traction Gap” see tractiongap.com

Bizo’s Journey to Minimum Viable Traction (MVT)

Written on May 22, 2019 at 7:22 am, by

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed The Traction Gap®. In each blog, we focus on the CEOs’ experience during one phase of the Traction Gap journey. We sat down with Russell Glass, founder and former CEO of Bizo, and now CEO of Ginger, an on demand behavioral  Continue Reading »

Building Better: Wildcat Venture Partners & Obo

Written on May 13, 2019 at 11:58 am, by

Welcome to the NVCA Blog series, Building Better, where we celebrate the dynamic relationship between our VC members and their innovative portfolio companies around the nation. For today’s Building Better, we spoke with Bruce Cleveland, Founding Partner at Wildcat Venture Partners, and with Pete Sinclair, CEO of Obo, a Wildcat portfolio company. Learn about their  Continue Reading »

Bruce Cleveland Guest Appearance on Service Academy Podcast

Written on May 10, 2019 at 11:24 am, by

Bruce Cleveland attended the United States Military Academy and is a Founding Partner at Wildcat Venture Partners, a venture firm that invests in market disruptors and category leaders. Their differentiation as an early stage B2B and B2B2C venture firm is based upon the fact that each Wildcat general partner has been an entrepreneur, a member of  Continue Reading »

How To Build a Startup That Doesn’t Flop

Written on May 8, 2019 at 11:22 am, by

This is the first in a three-installment series that is designed to help you understand the Traction Gap Framework® – a step-by-step survival guide for startups – developed by myself and my partners at Wildcat Venture Partners, an early stage venture capital firm we founded in 2015. If followed, we believe it can help startup  Continue Reading »

Bruce Cleveland Guest Appearance on Products that Count Podcast

Written on May 3, 2019 at 11:10 am, by

Every entrepreneur dreams of turning their big idea into a real business. That said, 85 percent of startups end up failing to get off the ground. What should future leaders of “the next big thing” focus on to build success? Product Guru Bruce Cleveland talks about bridging the “Traction Gap” – providing a prescriptive how-to guide  Continue Reading »

So, You Want to Build a Category…

Written on May 2, 2019 at 8:29 am, by

The book Traversing the Traction Gap explains how you can take an idea and turn it into a $B+ outcome using the Traction Gap Framework®. In it, you will learn that all early stage startups must become great at “market engineering”, and, a key component of market engineering is “category creation”. Make no mistake, though,  Continue Reading »

vArmour’s Journey to Minimum Viable Repeatability (MVR)

Written on April 29, 2019 at 1:01 pm, by

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’ experience during one phase of the Traction Gap journey. We interviewed Tim Eades, CEO of vArmour, about his experiences getting to Minimum Viable Repeatability (MVR). MVR is the smallest amount  Continue Reading »

Author Bruce Cleveland on his book “Traversing the Traction Gap”

Written on April 16, 2019 at 11:06 am, by

Bruce Cleveland, founding partner of Wildcat Venture Partners, discusses the Traction Gap Framework and why he wrote the best selling book, Traversing the Traction Gap. Traversing the Traction Gap exposes the reasons behind the staggering startup failure rate and provides a prescriptive how-to guide to help startups to succeed. Bruce draws on real-life examples from  Continue Reading »

Author Geoffrey Moore connects the Chasm and the Traction Gap

Written on April 16, 2019 at 11:03 am, by

In 1991, Geoffrey Moore published the book, Crossing the Chasm which shed a bright light on how technology companies should think about markets. It made a dramatic impact. Since then, more than 2M copies of Geoff’s book have been purchased and read, and it continues to be a staple on the reading list of all  Continue Reading »

Why We Invested in Vlocity or, What Traversing the Traction Gap Looks Like

Written on April 11, 2019 at 3:32 pm, by

Some decisions are easier than others. Unlike other investments we have made, we knew from the very beginning Vlocity would be a winner. Why? We use the four Traction Gap Framework pillars (Product, Revenue, Team and Systems) as an evaluation model when making investment decisions. Vlocity was led by a seasoned pro, David Schmaier, who  Continue Reading »

Bruce Cleveland: Part 2 – Thoughts on Current Enterprise Market

Written on April 9, 2019 at 6:19 pm, by

Part 2 – Thoughts on Current Enterprise Market In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Here we talk about partnering and white spaces in the market. Most enterprise vendors now offer their own platforms. Could they use your framework to develop a vibrant network  Continue Reading »

ServiceMax’s Journey to Minimum Viable Product (MVP)

Written on April 3, 2019 at 7:09 am, by

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’ experience during one phase of the Traction Gap journey. We interviewed three key people at ServiceMax — Athani Krishnaprasad, Hari Subramanian, and Dave Yarnold, CEO — about their experiences getting to Minimum Viable Product  Continue Reading »

Bruce Cleveland: Part 1- Traversing the Traction Gap

Written on April 2, 2019 at 12:07 pm, by

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap. I had a long ranging conversation with him about the book and also about trends he sees in today’s enterprise software industry. In this part we focus on the book,  Continue Reading »

Bruce Cleveland featured on Follow Your Different Podcast

Written on March 25, 2019 at 3:55 pm, by

Why do most startups fail? Today, Bruce Cleveland joins Follow Your Different for a master class in building a massively successful B2B and why market engineering is a skill every executive needs. Listen in to learn how you can build your company and category to scale. “Venture capital is a fairly interesting term or phrase. Because what  Continue Reading »

Movable Ink & Veeva Share their Journeys to Initial Product Release (IPR)

Written on March 22, 2019 at 7:39 am, by

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’ experience during one phase of the Traction Gap journey. We sat down with Movable Ink’s Founder and CEO, Vivek Sharma, and Veeva’s co-founder and president, Matt Wallach to discuss their  Continue Reading »

M.R. Asks 3 Questions: Bruce Cleveland, Author, Traversing the Traction Gap

Written on March 14, 2019 at 2:28 pm, by

Founding partner at Wildcat Venture Partners, Bruce Cleveland understands the genetics of startups – why most flop, and why a few make it across the threshold from product and concept to traction and lasting success. In his new book, Traversing the Traction Gap, Bruce explains the tools, roadmap and skills entrepreneurs and startups require to traverse  Continue Reading »

The Final Hurdle: Reaching Minimum Viable Traction and Preparing to Scale

Written on February 25, 2019 at 6:22 am, by

Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction GapTM. Once you arrive there, congratulations! You have successfully traversed the Traction Gap, the most challenging period of time in an early stage startup’s journey to business success. You are now a member of a tiny group of startups that  Continue Reading »

Traversing The Traction Gap, A Silicon Valley Veteran Introduces A Remarkable New Framework For Startups, “Market Engineering”​

Written on February 20, 2019 at 11:35 am, by

An Interview with Bruce Cleveland, Founding Partner at Wildcat Venture Partners. Recently, David Baeza, CEO at Buttered Toast, sat down with Bruce Cleveland, a Founding Partner at Wildcat Venture Partners. Bruce is about to publish his new book, Traversing the Traction Gap, which introduces an entirely new framework for startups to think about how to take their startup from  Continue Reading »

The Traction Gap Meets Crossing the Chasm

Written on February 20, 2019 at 10:20 am, by

Early stage venture capital firms specialize in incubating start-ups and taking them to scale. This entails working through a series of deep changes in both strategy and operating model over a very short period of time. Many an entrepreneur, and many an investor, have lost their way during this era of “pivots.” Crossing the Chasm and The Traction Gap provide playbooks  Continue Reading »

Thinking Beyond the Product: The Challenge & Opportunity of Minimum Viable Repeatability (MVR)

Written on February 19, 2019 at 7:37 am, by

Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your category positioning is on point. Your team is now marketing and selling your product. This means your next challenge is to reach the Traction GapTM value inflection point called Minimum Viable  Continue Reading »

What CMOs Should Tell Board Members (and What Boards Should Be Asking)

Written on February 14, 2019 at 1:04 pm, by

Marketers have an opportunity to proactively help board of directors understand marketing — but most are missing out. I’ve sat in many board meetings over the past few years where the CMO presented slides full of detailed metrics on conversion, reach, mindshare and more without putting the information, which is essentially Greek to most of  Continue Reading »

On the Hunt for Users and Usage: Getting to Minimum Viable Product (MVP)

Written on February 11, 2019 at 6:30 am, by

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea now has a team behind it, has market validation, and is picking up steam. The team has defined (or redefined) a Minimum Viable Category (MVC), performed statistically valid research, and has  Continue Reading »

Use Market Data to Build Your Product…Not Just Intuition

Written on February 4, 2019 at 6:55 am, by

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure that the idea is intelligently framed and validated. And, while the product and its initial feature set are being validated, successful startup teams must also invest in market engineering exercises to  Continue Reading »

Without a Category, Your Startup is Doomed

Written on January 28, 2019 at 7:02 am, by

The go-to-market phase — as outlined in the Traction GapTM  Framework — begins with a startup’s first product release, and ends with market validation and a foundation to scale. Within this phase are four value inflection points: Initial Product Release (IPR), Minimum Viable Product (MVP), Minimum Viable Repeatability (MVR) and Minimum Viable Traction (MVT). However, before you can  Continue Reading »

Structuring Your Startup for Success: The Four Pillars of the Traction Gap Framework

Written on January 22, 2019 at 7:05 am, by

The Traction Gap® Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight shot, where a startup can simply move from Initial Product Release (IPR) to scale. Most startups move in fits and starts, going through iterative cycles as they learn and adapt by  Continue Reading »

From Category to Growth: How to Nail Your Go-To-Market Moment

Written on January 16, 2019 at 7:00 am, by

To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive amount of helpful information. Incubators, accelerators, and angel investors are all eager to help. Books such as Steve Blank’s The Startup Owner’s Manual and Eric RiesThe Lean Startup do a great job of exploring the challenges  Continue Reading »

Why 80% Of All Startups Fail, And What You Can Do To Succeed

Written on January 11, 2019 at 10:25 am, by

The evidence is clear: More than 80% of startups fail.  Every year, somewhere between 4,000 and 5,000 startups are founded. (And the real number may be even larger; people don’t typically talk about their failures!) Of those thousands, a mere 800 ever raise their Series A investment round. Then, of those 800, less than 10  Continue Reading »

In Reply to: The Unending Chasm, and How to Survive It

Written on January 2, 2019 at 12:36 pm, by

First of all, I want to thank Martin for this thoughtful blog posting which I am reprinting in full here, interspersed with comments from me in reply. Crossing the chasm has had the good fortune to establish itself as a meme, but as with all ideas that get spread virally, it has accumulated meanings that were  Continue Reading »

SaaS Myths (#1) — Great SaaS Companies Don’t Have Professional Services

Written on October 25, 2018 at 3:58 pm, by

The most pervasive and pernicious SaaS business model myth? It’s that “Professional services revenues are ‘bad’ and have no place in a SaaS company’s revenue mix”. This myth has led many entrepreneurs (and their boards) to ignore or even actively avoid professional services as a component of the company’s market offering. The result? This myth  Continue Reading »

Bruce Cleveland Speaks at Samsung Forum

Written on July 29, 2018 at 6:48 pm, by

According to data collected from product failure rate surveys sponsored by MIT Sloan, University of Michigan, Harvard and many others, the sad truth is that most products fail – some surveys suggest 80% or higher product failure rates. And, this dismal fact isn’t limited to startups. The number one cause for failure cited was “no  Continue Reading »

TGI presents the Revenue Architecture Series

Written on June 12, 2018 at 10:24 am, by

Did you miss it? Revenue: Accelerating, Scaling & Driving Growth On June 12th, Wildcat Venture Partners and the Traction Gap Institute hosted the latest event in the Traction Gap Architecture Series, focused on how startups can accelerate, scale and drive growth through revenue. The evening started off with Tom Mohr, CEO of CEO Quest and author of Scaling the Revenue Engine,  Continue Reading »

The Traction Gap is defining the second stage of new-venture creation

Written on February 28, 2018 at 9:21 am, by

How to get a company off the ground The Traction Gap is defining the second stage of new-venture creation In his 2011 book, The Lean Startup, entrepreneur Eric Ries outlined a process for creating a new venture. His wasn’t the first methodology ever published, but it caught fire and became a worldwide movement. Ries’s book, with  Continue Reading »

How to start-up: 4 insights about the Traction Gap from Chicago Booth for entrepreneurs

Written on February 14, 2018 at 10:37 am, by

Four insights from Chicago Booth’s Waverly Deutsch for entrepreneurs hoping to cultivate scalable success How does an entrepreneur know when it’s time to go to market? Or how to grow a handful of customers into a viable revenue stream? Chicago Booth’s Waverly Deutsch shares some of the ideas, methodologies, and research findings that can help entrepreneurs make  Continue Reading »

In Search of a Venture Firm to Invest in Your Startup

Written on February 12, 2018 at 7:46 am, by

Most savvy entrepreneurs know that getting a warm introduction to a venture firm substantially improves their odds of getting a meeting — and hopefully an investment. But, what if you are an entrepreneur and don’t really know anyone at a venture firm? Many are now using LinkedIn to initially contact potential venture investors. I get a lot  Continue Reading »

1Mby1M Roundtable January 18, 2018: With Bruce Cleveland, Wildcat Venture Partners

Written on January 18, 2018 at 9:46 am, by

During this week’s roundtable, we had as our guest Bruce Cleveland, Founding Partner at Wildcat Venture Partners, one of the early employees at Oracle, as well as Siebel Systems. Bruce is working on a book on The Traction Gap framework that his firm uses in its venture capital practice. He discussed the methodology at this  Continue Reading »

Running Great Startup Board Meetings

Written on December 14, 2017 at 11:54 am, by

In an ideal world, the most open and least stressful relationships startup founders have would be with their board members. Unfortunately, for many founders the exact opposite is true. According to recent research we did in conjunction with Wildcat Venture Partners and the Traction Gap Institute, less than 50% of founders agreed very strongly with  Continue Reading »

How Startups Can Create Minimum Viable Traction

Written on November 21, 2017 at 3:49 pm, by

The top five reasons startups fail are: 1. no market need, 2. ran out of cash, 3. not the right team, 4. get out-competed and 5. pricing or cost issues – this according to a postmortem analysis of 101 startups. One notable reason missing from the list is the ability for startups to gain traction. To learn  Continue Reading »

VIDEO: Phil Fernandez explains the importance of culture and values at Marketo

Written on October 20, 2017 at 4:36 pm, by

During this video clip, Phil explains how the company culture and values were such a success story at Marketo and that success was based on making sure values were instilled from the top down from day one. On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host  Continue Reading »

VIDEO: Phil Fernandez shares what he is most proud of with regards to Marketo and how he evolved as a CEO during the process

Written on October 20, 2017 at 12:05 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil shares what he is most proud of with regards to Marketo and how the company proved all the naysayers wrong. He also shares  Continue Reading »

VIDEO: Phil Fernandez shares what he’s looking for in founders now that he’s on the VC side.

Written on October 19, 2017 at 4:40 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil shares how he’s working with entrepreneurs no on the VC side, and discusses what he looks for  Continue Reading »

VIDEO: Phil Fernandez answers why he stopped hiring engineers once Marketo had a minimum viable product (MVP)

Written on October 19, 2017 at 3:07 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil discusses achieving MVP on a shoestring budget and the need to shift priorities away from engineers and  Continue Reading »

VIDEO: Phil Fernandez shares his biggest disappointment during his journey with Marketo.

Written on October 19, 2017 at 2:39 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil explains that even though it’s tough to attach the word disappointment to his experience with Marketo, he  Continue Reading »

VIDEO: Phil Fernandez on recognizing when company growth outpaces the skills of its people

Written on October 18, 2017 at 4:59 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil shares his take on why there is no perfect team and why knowing how and when to  Continue Reading »

VIDEO: Phil Fernandez discusses what happened at Marketo post Traction Gap – the next chapter in the story

Written on October 10, 2017 at 5:04 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil elaborates on the shift in Marketo after they crossed the Traction Gap and the level of complexity  Continue Reading »

VIDEO: Phil Fernandez on Marketo Nation & the importance building a team culture that extends to end users

Written on October 3, 2017 at 5:08 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil shares the importance of creating a culture that encourages everyone around you – including employees, partners and  Continue Reading »

How Legends Design & Dominate Categories

Written on September 6, 2017 at 2:51 pm, by

Did you miss it? Wildcat co-hosted How Legends Design & Dominate Categories On September 6, Traction Gap Institute (TGI) joined Wildcat Venture Partners to host How Legends Design & Dominate Categories. The event featured a talk by Chris Lochhead, co-author of Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and co-host of the podcast Legends and  Continue Reading »

Video: Phil Fernandez on why he started Marketo & the importance of team

Written on August 14, 2017 at 5:12 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding CEO, Marketo. During this video clip, Phil shares the start of his career in tech and how he got the entrepreneurial bug which lead  Continue Reading »

Video: Introducing the Traction Gap

Written on August 3, 2017 at 5:28 pm, by

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. During this video clip, Wildcat founding partner, Bruce Cleveland, shares his insights on the Traction Gap. The Lean LaunchPad, introduced by Steve Blank, and the Lean Startup initiative, led by Eric Ries, have  Continue Reading »

TGI Preliminary Research Findings

Written on August 3, 2017 at 5:21 pm, by

Velocity Coaching partnered with Traction Gap Institute to interview 17 B2B Founders who successfully took their startups through the Traction Gap to attain repeatable traction (>$200M Valuation). These founders described their journeys through the stages of the Traction Gap Model, exploring each pillar: Revenue, Product, Team & Systems. We collected specific funding, revenue and growth  Continue Reading »

The Emotional Side of Entrepreneurship

Written on May 25, 2017 at 5:41 pm, by

How the Culture of “Killing It” Hurts Founders and Companies Silicon Valley has a problem that not enough people are talking about. Great companies are flaming out or being embroiled in scandals because founders aren’t asking for help when they need it. Why? Because asking for help is feared to be a sign of weakness.  Continue Reading »

In Search of the Perfect Team

Written on March 13, 2017 at 2:53 pm, by

I have been fortunate to have been either an operating executive or investor in some very transformational software companies in Silicon Valley, joining or investing at a time when they were just very early-stage, private companies. These include C3 IoT, Marketo, Oracle and Siebel Systems, to name a few. Working with, and learning from, some  Continue Reading »

Meet Katherine Barr, Founding Partner at Wildcat Venture Partners

Written on March 12, 2017 at 3:47 pm, by

Venture capital used to be a cottage industry, with very few investing in tomorrow’s products and services. Oh how times have changed. While there are more startups than ever, there’s also more money chasing them. In this series, we look at the new (or relatively new) VCs in the early stages: seed and Series A.  Continue Reading »

TGI: Building the Perfect Team

Written on March 2, 2017 at 11:46 am, by

Did you miss it? Wildcat co-hosted Building the Perfect Team On March 2, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. During the event, TGI shared its initial insights from interviews with 17 CEOs whose startups successfully started and scaled. The event featured an interview  Continue Reading »

Wildcat Venture Partners Closes on New Fund to Help Companies Traverse the “Traction Gap”

Written on March 2, 2017 at 5:00 am, by

Wildcat Venture Partners Closes on New Fund to Help Companies Traverse the “Traction Gap” Four Established Founding Partners Share Operating Experience and Best Practices to Lead Early-Stage Technology Companies to Success SAN MATEO, CA – March 2, 2017 –Wildcat Venture Partners, a venture capital firm committed to enabling early-stage startups to build high-growth businesses, closed  Continue Reading »

Why Great Companies Fail: How to Halt the Series B Crunch

Written on January 31, 2017 at 1:51 pm, by

First, some bad news: A Series B crunch may be upon us. According to Mattermark, in the first quarter of 2016, Series B rounds dropped nearly 40 percent, the largest reduction since the 2008 market correction. Over the last 30 years, we’ve seen many successful startups accelerate from just an idea to scale in just  Continue Reading »

Bruce Cleveland presents the Traction Gap at Product’s that Count

Written on January 30, 2017 at 2:44 pm, by

Before “crossing The Chasm’, startups must first successfully “traverse the Traction Gap”. The Traction Gap is a period in a startup’s lifecycle that begins just after it releases its first product and starts its first go to market activities, and ends once it has demonstrated market validation with a positive growth trajectory. First investor in  Continue Reading »

Bruce Cleveland speaks at Products That Count

Written on January 25, 2017 at 12:25 pm, by

Watch the video from the event here. DATE AND TIME Wed, January 25, 2017 7:00 PM – 9:00 PM PST LOCATION Yelp Headquarters 140 New Montgomery Street San Francisco, CA 94105 DESCRIPTION Products That Count is a community of product managers and innovators. If you want to be the first to hear about new programs,  Continue Reading »

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives

Written on September 28, 2016 at 4:52 pm, by

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives Announces the Traction Gap Institute to Enable Entrepreneurs to Traverse the Traction Gap Wildcat Venture Partners, a venture capital firm committed to enabling early stage startups to build high-growth businesses, hosted the first in a series of Traction Gap events last night. Wildcat introduced  Continue Reading »

Building a foundation for crossing the Traction Gap

Written on September 19, 2016 at 8:06 pm, by

To successfully scale as a company and to help ensure future rounds of financing, startups must understand the framework of the Traction Gap and abide by the four rules of thumb. As I discussed in two previous columns last month, companies must define their initial product release, identify their minimum viable product, quantify their minimum  Continue Reading »

Raising The Next Round (Part II)– Proving Minimal Viable Traction (MVT)

Written on September 19, 2016 at 3:26 pm, by

“I know it when I see it,” said Supreme Court Justice Potter Stewart, talking about pornography.  Unfortunately, many entrepreneurs get much the same answer from VCs, when asking the question, “what do I need to accomplish or prove, in order for you to fund me?”  Despite many VCs’ inability to articulate what a “fundable” business  Continue Reading »

How to bridge the Traction Gap

Written on August 23, 2016 at 10:07 pm, by

As I discussed earlier this month, 2016 has seen a significant drop in Series B financings. In order to successfully secure follow on rounds of funding, startups must understand how to traverse the Traction Gap and what it takes to get from an initial product release to minimum viable traction. Author Geoffrey Moore of “Crossing  Continue Reading »

Podcast with Elizabeth Burstein

Written on August 20, 2016 at 3:24 pm, by

Elizabeth Burstein, Principal at Wildcat Venture Partners and Ex-PM at Linkedin sat down with host of Yours Productly podcast, Ravi Kumar. She discussed the Traction Gap framework, her transition from PM to VC, her product philosophy and how she led one of the biggest overhaul of the Linkedin homepage. Hear the full podcast here.

Understanding the Traction Gap

Written on August 8, 2016 at 6:19 pm, by

Venture capital’s grief might be wider than the industry thought: A Series B crunch may be upon us. And this puts more pressure on entrepreneurs to ensure that their moves into the market go with as few flaws as possible. Here, I want to focus on the Traction Gap, a critical point in the tech  Continue Reading »

Traversing The Traction Gap Event Recap

Written on June 8, 2016 at 8:13 pm, by

Last week, Wildcat hosted “Traversing the Traction Gap,” where we debuted the Traction Gap – a framework that describes progressive stages of startup maturity, not tied to financing rounds, during the critical go-to-market phase of a company. Guests were treated to cocktails and tasty bites while they mingled and took in a sneak peak of  Continue Reading »

Wildcat Venture Partners Tackles the “Traction Gap” Facing Early Stage Companies

Written on June 3, 2016 at 8:22 pm, by

Venture Firm Debuts Innovative Framework to Guide Startups through the Go-to-Market Phase Menlo Park, CA – June 3, 2016 – In an era when early stage companies are measured by the series and size of their latest funding round, Wildcat Venture Partners, a new venture firm, is taking a fresh, new approach. Last night, in  Continue Reading »

The Traction Gap

Written on May 26, 2016 at 11:09 pm, by

My friend and a partner at Wildcat Venture Partners, Bruce Cleveland, along with his associates, has come up with an idea that helps explain why some early-stage companies thrive and thus raise more capital, while others die on the vine. As a venture capitalist, he is always trying to figure this out, trying to determine  Continue Reading »