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December 12, 2020

VIDEO: The Traction Gap Value Inflection Points Defined

Wildcat Founding Partner, Bruce Cleveland, discusses the five value inflection points of the Traction Gap Framework. Get more information on all things Traction Gap here.…

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May 5, 2019

So, You Want to Build a Category…

The book Traversing the Traction Gap explains how you can take an idea and turn it into a $B+ outcome using the Traction Gap Framework®.…

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January 1, 2019

Without a Category, Your Startup is Doomed

The go-to-market phase — as outlined in the Traction GapTM  Framework — begins with a startup’s first product release, and ends with market validation and a foundation to…

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