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October 10, 2019

VIDEO: What have you learned as an investor using the Traction Gap Framework?

Wildcat Venture Partner, Geoff Moore, discusses what he has learned using both the Traction Gap and the Chasm Frameworks as an investor at Wildcat. Get…

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October 10, 2019

VIDEO: Why did you write “Traversing the Traction Gap”

Wildcat Founding Partner, Bruce Cleveland, shares why he wrote the book "Traversing the Traction Gap". Get more information on all things Traction Gap here. Check…

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September 9, 2019

VIDEO: What is Market Engineering?

Wildcat Founding Partner, Bruce Cleveland, discusses Market Engineering and why it is critical to startup success. Get more information on all things Traction Gap here.…

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September 9, 2019

VIDEO: Difference between Crossing the Chasm & the Traction Gap

Wildcat Venture Partner, Geoff Moore, discusses the differences between the Chasm and Traction Gap frameworks and how they complement each other. Get more information on…

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September 9, 2019

VIDEO: Key Piece of Advice for Startups

Wildcat Founding Partner, Bruce Cleveland, discusses his key piece of advice for startup founders based on his book "Traversing the Traction Gap." Get more information…

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September 9, 2019

VIDEO: What’s the idea behind Traversing the Traction Gap?

Wildcat Venture Partner, Geoff Moore, on the big idea behind the Traction Gap Framework. Get more information on all things Traction Gap here. Check out…

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October 10, 2017

VIDEO: Phil Fernandez explains the importance of culture and values at Marketo

During this video clip, Phil explains how the company culture and values were such a success story at Marketo and that success was based on…

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October 10, 2017

VIDEO: Phil Fernandez shares what he’s looking for in founders now that he’s on the VC side.

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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October 10, 2017

VIDEO: Phil Fernandez answers why he stopped hiring engineers once Marketo had a minimum viable product (MVP)

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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October 10, 2017

VIDEO: Phil Fernandez shares his biggest disappointment during his journey with Marketo.

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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October 10, 2017

VIDEO: Phil Fernandez on recognizing when company growth outpaces the skills of its people

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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October 10, 2017

VIDEO: Phil Fernandez discusses what happened at Marketo post Traction Gap – the next chapter in the story

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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October 10, 2017

VIDEO: Phil Fernandez on Marketo Nation & the importance building a team culture that extends to end users

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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