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August 8, 2019

John D. Villarreal Radio Show – Bruce Cleveland of Wildcat Venture Partners Interview

Bruce Cleveland appeared as a guest on the John D. Villarreal Radio Show - 1210 am Miami. He discusses Wildcat Venture Partners, the Traction Gap…

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July 7, 2019

The Traction Gap Framework®: It’s Not Just For Startups

In February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap Framework —…

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June 6, 2019

The Elephant in the Room: Startups, Enterprises, and the Current State of Digital Transformation

I spent the early part of last week speaking with enterprise thought leaders and executives from some of the world’s largest organizations at the Enterprise Transformation…

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June 6, 2019

The Traction Gap Framework: Four Pillars Of Startup Success

As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing…

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June 6, 2019

Traversing No-Man’s Land, The Go-To-Market Phase

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams…

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May 5, 2019

Venture Capital Redefined with Bruce Cleveland

Product ideation can be the most exciting stage in your starting a company. And once you are able to establish your MVP or most viable…

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May 5, 2019

Building Better: Wildcat Venture Partners & Obo

Welcome to the NVCA Blog series, Building Better, where we celebrate the dynamic relationship between our VC members and their innovative portfolio companies around the…

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May 5, 2019

Bruce Cleveland Guest Appearance on Service Academy Podcast

Bruce Cleveland attended the United States Military Academy and is a Founding Partner at Wildcat Venture Partners, a venture firm that invests in market disruptors and…

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May 5, 2019

How To Build a Startup That Doesn’t Flop

This is the first in a three-installment series that is designed to help you understand the Traction Gap Framework® – a step-by-step survival guide for…

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May 5, 2019

Bruce Cleveland Guest Appearance on Products that Count Podcast

Every entrepreneur dreams of turning their big idea into a real business. That said, 85 percent of startups end up failing to get off the…

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May 5, 2019

So, You Want to Build a Category…

The book Traversing the Traction Gap explains how you can take an idea and turn it into a $B+ outcome using the Traction Gap Framework®.…

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April 4, 2019

Bruce Cleveland to speak at Lean Culture

From Ideation to Scale: Achieving Startup Traction Join Bruce Cleveland, Founding Partner of Wildcat Venture Partners, and author of the book Traversing the Traction Gap…

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April 4, 2019

Author Bruce Cleveland on his book “Traversing the Traction Gap”

Bruce Cleveland, founding partner of Wildcat Venture Partners, discusses the Traction Gap Framework and why he wrote the best selling book, Traversing the Traction Gap.…

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April 4, 2019

Author Geoffrey Moore connects the Chasm and the Traction Gap

In 1991, Geoffrey Moore published the book, Crossing the Chasm which shed a bright light on how technology companies should think about markets. It made…

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April 4, 2019

Why We Invested in Vlocity or, What Traversing the Traction Gap Looks Like

Some decisions are easier than others. Unlike other investments we have made, we knew from the very beginning Vlocity would be a winner. Why? We…

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April 4, 2019

Bruce Cleveland: Part 2 – Thoughts on Current Enterprise Market

Part 2 - Thoughts on Current Enterprise Market In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction…

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April 4, 2019

Will Microsoft Acquire Adobe?

Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe…

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April 4, 2019

Bruce Cleveland: Part 1- Traversing the Traction Gap

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap.…

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March 3, 2019

M.R. Asks 3 Questions: Bruce Cleveland, Author, Traversing the Traction Gap

Founding partner at Wildcat Venture Partners, Bruce Cleveland understands the genetics of startups – why most flop, and why a few make it across the…

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January 1, 2019

The 3 Talk Tracks Every Early Stage Startup Must Have

I have had the benefit of working closely — as an operating executive or investor — with some of the top technology B2B early stage startups that subsequently went…

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January 1, 2019

Obo invents product decision system that delivers better product plans in 60 minutes or less

Emerges from stealth with new platform that prevents product failure and optimizes Feature Funnel™ by aligning tech companies’ product plans with strategic business objectives SAN…

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January 1, 2019

Rough Waters Ahead for Copycat and Nice-to-have Products in 2019; The Seas of Non-Differentiation & Meh Are Treacherous

The road to startup nirvana is littered with companies that didn’t make it. Industry statistics show that at least 80% fail outright; it’s even higher…

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September 9, 2018

Leading Teams & Products That Count with Bruce Cleveland

Products That Count is one of the largest networks of product managers in the world. Over 200,000 product managers committed to building great products join…

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July 7, 2018

Bruce Cleveland Speaks at Samsung Forum

According to data collected from product failure rate surveys sponsored by MIT Sloan, University of Michigan, Harvard and many others, the sad truth is that…

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July 7, 2018

Follow The Money: Meet The Investors Of Conversational AI

Conversational commerce is exploding in chat, delivering what you want, when you want it. Get to know the VCs and angels making it happen. Hey…

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February 2, 2018

How to start-up: 4 insights about the Traction Gap from Chicago Booth for entrepreneurs

Four insights from Chicago Booth’s Waverly Deutsch for entrepreneurs hoping to cultivate scalable success How does an entrepreneur know when it’s time to go to…

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February 2, 2018

In Search of a Venture Firm to Invest in Your Startup

Most savvy entrepreneurs know that getting a warm introduction to a venture firm substantially improves their odds of getting a meeting — and hopefully an investment. But,…

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January 1, 2018

1Mby1M Roundtable January 18, 2018: With Bruce Cleveland, Wildcat Venture Partners

During this week’s roundtable, we had as our guest Bruce Cleveland, Founding Partner at Wildcat Venture Partners, one of the early employees at Oracle, as…

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January 1, 2018

Bruce Cleveland to appear on 1Mby1M’s Entrepreneur Roundtable

As part of the 1Mby1M initiative, Sramana Mitra is offering this FREE online 1M/1M strategy roundtable to entrepreneurs interested in discussing positioning, financing, and other aspects of…

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December 12, 2017

Bruce Cleveland on Legends & Losers Podcast

A lot of people who come from big “category king” companies think they can automatically build a legendary business. How has history proven this notion…

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November 11, 2017

How Startups Can Create Minimum Viable Traction

The top five reasons startups fail are: 1. no market need, 2. ran out of cash, 3. not the right team, 4. get out-competed and…

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November 11, 2017

Bruce Cleveland guest appearance on DisrupTV

DisrupTV is a weekly Web series with hosts R "Ray" Wang and Vala Afshar. The show airs live at 11:00 a.m. PT/ 2:00 p.m. ET every Friday.…

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October 10, 2017

Bruce Cleveland to Keynote at SeedCon 2017

SeedCon: Entrepreneurship and Venture Capital Conference Cohosted by the Entrepreneurship and Venture Capital (EVC) student group at Chicago Booth and the Polsky Center, SeedCon is a conference designed to bring…

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August 8, 2017

Video: Introducing the Traction Gap

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. During this video…

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June 6, 2017

In Search of the Science of Sales

Recently, I had the opportunity to sit down with a longtime colleague, Jim Hughes, founder of Quick Start Strategies, a leading-edge sales advisory firm singularly…

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June 6, 2017

In Pursuit of Becoming a Platform

In 2006, after 20+ years in a various product management and engineering roles, I transitioned into an investor role. When I made that transition, although…

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April 4, 2017

Scaling the Revenue Engine Webinar featuring Bruce Cleveland

Tom Mohr, Founder and CEO of CEO Quest, shares his research-backed insights and best practice advice for choosing channel partnerships that maximize company acceleration and…

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April 4, 2017

Creating a 21st Century Job Ready Workforce

A Skills Problem The global economy has been rapidly transitioning from a 20th century industrial economy, to a 21st century “digital economy” – an economy…

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April 4, 2017

BendPoly Expands as GreenFig

The founders of BendPoly debuted GreenFig University, an expanded version of the two-year-old digital marketing school, today at the Marketing Nation Summit in San Francisco.…

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March 3, 2017

Bruce Cleveland speaks at VetCon 2017

Bruce Cleveland discusses Navigating the Traction Gap EVENT LINK: VetCon WHEN: Friday, March 24, 2017, 4:00-4:45pm (PT) WHERE: GSV Labs - 585 Broadway, Redwood City, CA

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February 2, 2017

In Search of the Mythical “VP Sales & Marketing”​

I have to admit to having an extreme bias. It rears its ugly head when a startup CEO comes into our offices to take us…

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January 1, 2017

Bruce Cleveland speaks at Products That Count

Watch the video from the event here. DATE AND TIME Wed, January 25, 2017 7:00 PM – 9:00 PM PST LOCATION Yelp Headquarters 140 New…

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January 1, 2017

The Interview

If you sit down with a number of HR executives and ask each of them which questions companies should ask candidates during the interview process…

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September 9, 2016

Building a foundation for crossing the Traction Gap

To successfully scale as a company and to help ensure future rounds of financing, startups must understand the framework of the Traction Gap and abide…

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August 8, 2016

How to bridge the Traction Gap

As I discussed earlier this month, 2016 has seen a significant drop in Series B financings. In order to successfully secure follow on rounds of…

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August 8, 2016

Understanding the Traction Gap

Venture capital’s grief might be wider than the industry thought: A Series B crunch may be upon us. And this puts more pressure on entrepreneurs…

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