Bruce Cleveland to speak at Columbia University

PUBLISHED BY Wildcat Venture Partners

September 25, 2019

Join us on Wednesday, September 25th at Columbia University’s Career Design Lab in San Francisco, as we hold our third event in a 4-part series showcasing new frameworks for practicing early-stage startup innovation. The series is geared toward startup founders, entrepreneurial product managers, and corporate innovators.

Part 3 in the series will once again feature a candid fireside chat with Bruce Cleveland, Founding Partner of Wildcat Ventures, and author of the book Traversing the Traction Gap (2019). The book lays out a detailed step-by-step process that startup teams can use to go from ideation to preparing for scale—a modern-day playbook that addresses the high failure rate of startups and how to minimize it.

In this chat, we’ll discuss practical methods for developing a sound “Go-To-Market” strategy for companies entering the beginning stages of the Traction Gap. We’ll explore a number of key concepts including:

  • Getting to Minimum Viable Product (MVP)
  • Getting to Minimum Viable Repeatability (MVR)
  • The final sprint to Minimum Viable Traction (MVT)

Date: Thursday, September 25, 2019

Time: 6:00-9:00pm

Location: Columbia University, Career Design Lab, Three Embarcadero Center, San Francisco, CA 94111

For more information and to register, click here.