Keyword Search Results

Keyword: Traction Gap

July 7, 2019

The Traction Gap Framework®: It’s Not Just For Startups

In February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap Framework —…

Read more »


July 7, 2019

Silicon Valley in the Classroom: Babson College Teams with Wildcat Venture Partners & GreenFig

Range of classes to focus on formula for helping early stage startups scale and reduce risk of failure using Wildcat Venture Partners' Traction Gap Framework®…

Read more »


June 6, 2019

The Elephant in the Room: Startups, Enterprises, and the Current State of Digital Transformation

I spent the early part of last week speaking with enterprise thought leaders and executives from some of the world’s largest organizations at the Enterprise Transformation…

Read more »


June 6, 2019

The Traction Gap Framework: Four Pillars Of Startup Success

As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing…

Read more »


June 6, 2019

Traversing No-Man’s Land, The Go-To-Market Phase

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams…

Read more »


May 5, 2019

Building Better: Wildcat Venture Partners & Obo

Welcome to the NVCA Blog series, Building Better, where we celebrate the dynamic relationship between our VC members and their innovative portfolio companies around the…

Read more »


May 5, 2019

Bruce Cleveland Guest Appearance on Service Academy Podcast

Bruce Cleveland attended the United States Military Academy and is a Founding Partner at Wildcat Venture Partners, a venture firm that invests in market disruptors and…

Read more »


May 5, 2019

How To Build a Startup That Doesn’t Flop

This is the first in a three-installment series that is designed to help you understand the Traction Gap Framework® – a step-by-step survival guide for…

Read more »


May 5, 2019

Bruce Cleveland Guest Appearance on Products that Count Podcast

Every entrepreneur dreams of turning their big idea into a real business. That said, 85 percent of startups end up failing to get off the…

Read more »


May 5, 2019

So, You Want to Build a Category…

The book Traversing the Traction Gap explains how you can take an idea and turn it into a $B+ outcome using the Traction Gap Framework®.…

Read more »


April 4, 2019

vArmour’s Journey to Minimum Viable Repeatability (MVR)

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’…

Read more »


April 4, 2019

Bruce Cleveland to speak at Lean Culture

From Ideation to Scale: Achieving Startup Traction Join Bruce Cleveland, Founding Partner of Wildcat Venture Partners, and author of the book Traversing the Traction Gap…

Read more »


April 4, 2019

Author Bruce Cleveland on his book “Traversing the Traction Gap”

Bruce Cleveland, founding partner of Wildcat Venture Partners, discusses the Traction Gap Framework and why he wrote the best selling book, Traversing the Traction Gap.…

Read more »


April 4, 2019

Author Geoffrey Moore connects the Chasm and the Traction Gap

In 1991, Geoffrey Moore published the book, Crossing the Chasm which shed a bright light on how technology companies should think about markets. It made…

Read more »


April 4, 2019

Bruce Cleveland: Part 2 – Thoughts on Current Enterprise Market

Part 2 - Thoughts on Current Enterprise Market In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction…

Read more »


April 4, 2019

ServiceMax’s Journey to Minimum Viable Product (MVP)

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’…

Read more »


April 4, 2019

Bruce Cleveland: Part 1- Traversing the Traction Gap

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap.…

Read more »


March 3, 2019

Bruce Cleveland featured on Follow Your Different Podcast

Why do most startups fail? Today, Bruce Cleveland joins Follow Your Different for a master class in building a massively successful B2B and why market engineering is…

Read more »


March 3, 2019

Movable Ink & Veeva Share their Journeys to Initial Product Release (IPR)

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’…

Read more »


March 3, 2019

M.R. Asks 3 Questions: Bruce Cleveland, Author, Traversing the Traction Gap

Founding partner at Wildcat Venture Partners, Bruce Cleveland understands the genetics of startups – why most flop, and why a few make it across the…

Read more »


February 2, 2019

The Final Hurdle: Reaching Minimum Viable Traction and Preparing to Scale

Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction GapTM. Once you arrive there, congratulations! You have successfully traversed…

Read more »


February 2, 2019

Traversing The Traction Gap, A Silicon Valley Veteran Introduces A Remarkable New Framework For Startups, “Market Engineering”​

An Interview with Bruce Cleveland, Founding Partner at Wildcat Venture Partners. Recently, David Baeza, CEO at Buttered Toast, sat down with Bruce Cleveland, a Founding Partner at Wildcat…

Read more »


February 2, 2019

The Traction Gap Meets Crossing the Chasm

Early stage venture capital firms specialize in incubating start-ups and taking them to scale. This entails working through a series of deep changes in both strategy…

Read more »


February 2, 2019

Thinking Beyond the Product: The Challenge & Opportunity of Minimum Viable Repeatability (MVR)

Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your category…

Read more »


February 2, 2019

On the Hunt for Users and Usage: Getting to Minimum Viable Product (MVP)

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea now…

Read more »


February 2, 2019

Use Market Data to Build Your Product…Not Just Intuition

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure that…

Read more »


January 1, 2019

The 3 Talk Tracks Every Early Stage Startup Must Have

I have had the benefit of working closely — as an operating executive or investor — with some of the top technology B2B early stage startups that subsequently went…

Read more »


January 1, 2019

Without a Category, Your Startup is Doomed

The go-to-market phase — as outlined in the Traction GapTM  Framework — begins with a startup’s first product release, and ends with market validation and a foundation to…

Read more »


January 1, 2019

Structuring Your Startup for Success: The Four Pillars of the Traction Gap Framework

The Traction Gap® Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight shot,…

Read more »


January 1, 2019

From Category to Growth: How to Nail Your Go-To-Market Moment

To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive amount…

Read more »


January 1, 2019

Why 80% Of All Startups Fail, And What You Can Do To Succeed

The evidence is clear: More than 80% of startups fail.  Every year, somewhere between 4,000 and 5,000 startups are founded. (And the real number may…

Read more »


June 6, 2018

TGI presents the Revenue Architecture Series

Did you miss it? Revenue: Accelerating, Scaling & Driving Growth On June 12th, Wildcat Venture Partners and the Traction Gap Institute hosted the latest event…

Read more »


March 3, 2018

Product Architecture Event

Did you miss it? Wildcat hosted the Product Architecture Series - Designing Pillars for Success On March 1st, international design and consulting firm, IDEO, joined…

Read more »


February 2, 2018

The Traction Gap is defining the second stage of new-venture creation

How to get a company off the ground The Traction Gap is defining the second stage of new-venture creation In his 2011 book, The Lean Startup,…

Read more »


February 2, 2018

How to start-up: 4 insights about the Traction Gap from Chicago Booth for entrepreneurs

Four insights from Chicago Booth’s Waverly Deutsch for entrepreneurs hoping to cultivate scalable success How does an entrepreneur know when it’s time to go to…

Read more »


January 1, 2018

1Mby1M Roundtable January 18, 2018: With Bruce Cleveland, Wildcat Venture Partners

During this week’s roundtable, we had as our guest Bruce Cleveland, Founding Partner at Wildcat Venture Partners, one of the early employees at Oracle, as…

Read more »


December 12, 2017

Bruce Cleveland on Legends & Losers Podcast

A lot of people who come from big “category king” companies think they can automatically build a legendary business. How has history proven this notion…

Read more »


November 11, 2017

How Startups Can Create Minimum Viable Traction

The top five reasons startups fail are: 1. no market need, 2. ran out of cash, 3. not the right team, 4. get out-competed and…

Read more »


October 10, 2017

Bruce Cleveland to Keynote at SeedCon 2017

SeedCon: Entrepreneurship and Venture Capital Conference Cohosted by the Entrepreneurship and Venture Capital (EVC) student group at Chicago Booth and the Polsky Center, SeedCon is a conference designed to bring…

Read more »


October 10, 2017

VIDEO: Phil Fernandez shares what he is most proud of with regards to Marketo and how he evolved as a CEO during the process

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding…

Read more »


September 9, 2017

How Legends Design & Dominate Categories

Did you miss it? Wildcat co-hosted How Legends Design & Dominate Categories On September 6, Traction Gap Institute (TGI) joined Wildcat Venture Partners to host How Legends…

Read more »


August 8, 2017

Video: Introducing the Traction Gap

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. During this video…

Read more »


August 8, 2017

TGI Preliminary Research Findings

Velocity Coaching partnered with Traction Gap Institute to interview 17 B2B Founders who successfully took their startups through the Traction Gap to attain repeatable traction…

Read more »


March 3, 2017

TGI: Building the Perfect Team

Did you miss it? Wildcat co-hosted Building the Perfect Team On March 2, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures…

Read more »


January 1, 2017

Bruce Cleveland speaks at Products That Count

Watch the video from the event here. DATE AND TIME Wed, January 25, 2017 7:00 PM – 9:00 PM PST LOCATION Yelp Headquarters 140 New…

Read more »


September 9, 2016

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives Announces the Traction Gap Institute to Enable Entrepreneurs to Traverse the Traction Gap Wildcat…

Read more »


September 9, 2016

Traction Gap Institute Intro Event

Last week, Wildcat hosted the first in a series of Traction Gap events. Following up on our June launch event where we introduced the Traction Gap, we…

Read more »


September 9, 2016

Building a foundation for crossing the Traction Gap

To successfully scale as a company and to help ensure future rounds of financing, startups must understand the framework of the Traction Gap and abide…

Read more »


September 9, 2016

Raising The Next Round (Part II)– Proving Minimal Viable Traction (MVT)

“I know it when I see it,” said Supreme Court Justice Potter Stewart, talking about pornography.  Unfortunately, many entrepreneurs get much the same answer from…

Read more »


August 8, 2016

How to bridge the Traction Gap

As I discussed earlier this month, 2016 has seen a significant drop in Series B financings. In order to successfully secure follow on rounds of…

Read more »


August 8, 2016

Podcast with Elizabeth Burstein

Elizabeth Burstein, Principal at Wildcat Venture Partners and Ex-PM at Linkedin sat down with host of Yours Productly podcast, Ravi Kumar. She discussed the Traction Gap framework,…

Read more »


August 8, 2016

Understanding the Traction Gap

Venture capital’s grief might be wider than the industry thought: A Series B crunch may be upon us. And this puts more pressure on entrepreneurs…

Read more »


July 7, 2016

Product Sync Event Recap

Last week Wildcat Venture Partners co-hosted Product Sync, a meet-up for Silicon Valley’s top product managers, entrepreneurs, and VC’s. Following up on our recent launch…

Read more »


June 6, 2016

Traversing The Traction Gap Event Recap

Last week, Wildcat hosted “Traversing the Traction Gap,” where we debuted the Traction Gap – a framework that describes progressive stages of startup maturity, not…

Read more »


June 6, 2016

Wildcat Venture Partners Tackles the “Traction Gap” Facing Early Stage Companies

Venture Firm Debuts Innovative Framework to Guide Startups through the Go-to-Market Phase Menlo Park, CA – June 3, 2016 – In an era when early…

Read more »


June 6, 2016

Raising The Next Round — Proving Minimal Viable Repeatability (MVR)

When an entrepreneur takes investor money, they are expected to deliver on the plan and milestones they “sold” to investors during the fund-raising process. These…

Read more »


June 6, 2016

Wildcat Venture Partners launches, focuses on early-stage startups

Partners from two longtime Silicon Valley venture-capital firms said they are launching a third: Wildcat Venture Partners, a firm focused on the stage where young…

Read more »


May 5, 2016

The Traction Gap

My friend and a partner at Wildcat Venture Partners, Bruce Cleveland, along with his associates, has come up with an idea that helps explain why…

Read more »