Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’ experience during one phase of the Traction Gap journey. We interviewed Tim Eades, CEO of vArmour, about his experiences getting to Minimum Viable Repeatability (MVR). MVR is the smallest amount  Continue Reading »

From Ideation to Scale: Achieving Startup Traction Join Bruce Cleveland, Founding Partner of Wildcat Venture Partners, and author of the book Traversing the Traction Gap as he discusses the process startup teams can use to go from ideation to scale. Date:  Tuesday, April 23rd Time: 7:00 – 9:00 pm Location: 2490 Middlefield Road, Palo Alto  Continue Reading »

Bruce Cleveland, founding partner of Wildcat Venture Partners, discusses the Traction Gap Framework and why he wrote the best selling book, Traversing the Traction Gap. Traversing the Traction Gap exposes the reasons behind the staggering startup failure rate and provides a prescriptive how-to guide to help startups to succeed. Bruce draws on real-life examples from  Continue Reading »

In 1991, Geoffrey Moore published the book, Crossing the Chasm which shed a bright light on how technology companies should think about markets. It made a dramatic impact. Since then, more than 2M copies of Geoff’s book have been purchased and read, and it continues to be a staple on the reading list of all  Continue Reading »

Some decisions are easier than others. Unlike other investments we have made, we knew from the very beginning Vlocity would be a winner. Why? We use the four Traction Gap Framework pillars (Product, Revenue, Team and Systems) as an evaluation model when making investment decisions. Vlocity was led by a seasoned pro, David Schmaier, who  Continue Reading »

Part 2 – Thoughts on Current Enterprise Market In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction Gap. Here we talk about partnering and white spaces in the market. Most enterprise vendors now offer their own platforms. Could they use your framework to develop a vibrant network  Continue Reading »

Microsoft took advantage of the Adobe Summit in March to get in front of 17,000 marketers and tout its partnership with Adobe. Particularly, Microsoft and Adobe pushed an extension of the Open Data Initiative (ODI) partnership with SAP and their investment in Account-Based Experiences (ABX) with LinkedIn. Was it a sign of things to come? Is  Continue Reading »

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’ experience during one phase of the Traction Gap journey. We interviewed three key people at ServiceMax — Athani Krishnaprasad, Hari Subramanian, and Dave Yarnold, CEO — about their experiences getting to Minimum Viable Product  Continue Reading »

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap. I had a long ranging conversation with him about the book and also about trends he sees in today’s enterprise software industry. In this part we focus on the book,  Continue Reading »