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Keyword: Traction Gap

December 12, 2020

VIDEO: How Does the Traction Gap support Crossing the Chasm?

Wildcat Venture Partner, Geoff Moore, shares how the Traction Gap Framework supports the Chasm Framework and how a startup needs to utilize both in order…

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December 12, 2020

VIDEO: How impactful are “Crossing the Chasm” and “Traversing the Traction Gap” frameworks?

Wildcat Venture Partner, Geoff Moore, shares the impact of  the Crossing the Chasm and Traction Gap Frameworks. Get more information on all things Traction Gap…

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December 12, 2020

VIDEO: Traversing the Traction Gap Book Key Takeaway…

Wildcat Founding Partner, Bruce Cleveland, discusses the key takeaway from the book "Traversing the Traction Gap". Get more information on all things Traction Gap here.…

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December 12, 2020

VIDEO: What have you learned as an investor using the Traction Gap Framework?

Wildcat Venture Partner, Geoff Moore, discusses what he has learned using both the Traction Gap and the Chasm Frameworks as an investor at Wildcat. Get…

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December 12, 2020

VIDEO: Why did you write “Traversing the Traction Gap”

Wildcat Founding Partner, Bruce Cleveland, shares why he wrote the book "Traversing the Traction Gap". Get more information on all things Traction Gap here. Check…

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December 12, 2020

VIDEO: The Traction Gap Value Inflection Points Defined

Wildcat Founding Partner, Bruce Cleveland, discusses the five value inflection points of the Traction Gap Framework. Get more information on all things Traction Gap here.…

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December 12, 2020

VIDEO: Do you build the company for you or for the investor?

Wildcat Venture Partner, Geoff Moore, shares his take on whether or not you should build your startup for you (the entrepreneur) or the investor. Get…

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December 12, 2020

VIDEO: The Big idea behind “Crossing the Chasm”

Wildcat Venture Partner, Geoff Moore, discusses the big idea behind his book "Crossing the Chasm". Get more information on all things Traction Gap here. Check…

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December 12, 2020

VIDEO: The Four Pillars of the Traction Gap

Wildcat Founding Partner, Bruce Cleveland, gives a brief overview of the four pillars of the Traction Gap Framework - Product, Team, Revenue, Systems - and…

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December 12, 2020

VIDEO: Overview of the Traction Gap Framework

Wildcat Founding Partner, Bruce Cleveland, gives a brief overview of the Traction Gap Framework. Get more information on all things Traction Gap here. Check out…

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January 1, 2020

Bruce Cleveland to Speak at Columbia Venture Community Event

Join us on Thursday, January 30th at Columbia University’s Career Design Lab in San Francisco, as we hold the final event in our 4-part series…

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November 11, 2019

Bruce Cleveland and Wildcat featured on Strategic Momentum Podcast

Ep. 60 - Startup Success: Engineering A Market to Traverse the Traction Gap - with Bruce Cleveland It takes guts, determination, and a healthy dose…

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November 11, 2019

VIDEO: A Guide for Startup Success

Wildcat Founding Partner, Bruce Cleveland, on how to use the book "Traversing the Traction Gap" as a guide to help your startup achieve goals and…

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October 10, 2019

VIDEO: What’s so important about MVP & Product Market Fit?

Wildcat Venture Partner, Geoff Moore, on the importance of achieving a minimum viable product (MVP) and product market fit. Get more information on all things…

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September 9, 2019

Market Engineering Workshop

Lack of Market Engineering is why 80% of Startups Fail We're here to show you how to nail it! Join Wildcat Venture Partners and ColdPressed…

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September 9, 2019

VIDEO: What is Market Engineering?

Wildcat Founding Partner, Bruce Cleveland, discusses Market Engineering and why it is critical to startup success. Get more information on all things Traction Gap here.…

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September 9, 2019

VIDEO: Difference between Crossing the Chasm & the Traction Gap

Wildcat Venture Partner, Geoff Moore, discusses the differences between the Chasm and Traction Gap frameworks and how they complement each other. Get more information on…

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September 9, 2019

VIDEO: Key Piece of Advice for Startups

Wildcat Founding Partner, Bruce Cleveland, discusses his key piece of advice for startup founders based on his book "Traversing the Traction Gap." Get more information…

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September 9, 2019

VIDEO: What’s the idea behind Traversing the Traction Gap?

Wildcat Venture Partner, Geoff Moore, on the big idea behind the Traction Gap Framework. Get more information on all things Traction Gap here. Check out…

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September 9, 2019

Bruce Cleveland to speak at Columbia University’s Career Design Lab

Join us on Wednesday, September 25th at Columbia University’s Career Design Lab in San Francisco, as we hold our third event in a 4-part series…

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September 9, 2019

Bruce Cleveland to speak at Capital Factory in Austin

Join Capital Factory in welcoming Wildcat Venture Partners on October 8, 2019 for a Lunch & Learn infosession. Industry statistics show that more than 80% of…

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August 8, 2019

John D. Villarreal Radio Show – Bruce Cleveland of Wildcat Venture Partners Interview

Bruce Cleveland appeared as a guest on the John D. Villarreal Radio Show - 1210 am Miami. He discusses Wildcat Venture Partners, the Traction Gap…

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July 7, 2019

The Traction Gap Framework®: It’s Not Just For Startups

In February this year, we released, Traversing the Traction Gap. The purpose of the book is to provide a roadmap — the Traction Gap Framework —…

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July 7, 2019

Silicon Valley in the Classroom: Babson College Teams with Wildcat Venture Partners & GreenFig

Range of classes to focus on formula for helping early stage startups scale and reduce risk of failure using Wildcat Venture Partners' Traction Gap Framework®…

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June 6, 2019

The Elephant in the Room: Startups, Enterprises, and the Current State of Digital Transformation

I spent the early part of last week speaking with enterprise thought leaders and executives from some of the world’s largest organizations at the Enterprise Transformation…

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June 6, 2019

Bruce Cleveland to speak at Columbia University’s Career Design Lab

Join us on Thursday, June 20th at Columbia University’s Career Design Lab in San Francisco as we hold our second event in a 4-part series…

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June 6, 2019

The Traction Gap Framework: Four Pillars Of Startup Success

As we continue our exploration of the Traction Gap Framework® – a step-by-step approach that startup teams can use to go from ideation to preparing…

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June 6, 2019

Traversing No-Man’s Land, The Go-To-Market Phase

This is the second in a three-part series that aims to help you understand the Traction Gap Framework® – a step-by-step approach that startup teams…

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May 5, 2019

Bruce Cleveland at the Lean Culture Meetup

Bruce Cleveland of Wildcat Ventures (wildcat.vc) speaking at Lean Cutlure Meetup on Tue-Apr-23-2019. His talk was based on his new book "Traversing the Traction Gap"…

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May 5, 2019

Building Better: Wildcat Venture Partners & Obo

Welcome to the NVCA Blog series, Building Better, where we celebrate the dynamic relationship between our VC members and their innovative portfolio companies around the…

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May 5, 2019

Bruce Cleveland Guest Appearance on Service Academy Podcast

Bruce Cleveland attended the United States Military Academy and is a Founding Partner at Wildcat Venture Partners, a venture firm that invests in market disruptors and…

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May 5, 2019

How To Build a Startup That Doesn’t Flop

This is the first in a three-installment series that is designed to help you understand the Traction Gap Framework® – a step-by-step survival guide for…

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May 5, 2019

Bruce Cleveland Guest Appearance on Products that Count Podcast

Every entrepreneur dreams of turning their big idea into a real business. That said, 85 percent of startups end up failing to get off the…

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May 5, 2019

So, You Want to Build a Category…

The book Traversing the Traction Gap explains how you can take an idea and turn it into a $B+ outcome using the Traction Gap Framework®.…

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April 4, 2019

vArmour’s Journey to Minimum Viable Repeatability (MVR)

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’…

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April 4, 2019

Bruce Cleveland to speak at Lean Culture

From Ideation to Scale: Achieving Startup Traction Join Bruce Cleveland, Founding Partner of Wildcat Venture Partners, and author of the book Traversing the Traction Gap…

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April 4, 2019

Author Bruce Cleveland on his book “Traversing the Traction Gap”

Bruce Cleveland, founding partner of Wildcat Venture Partners, discusses the Traction Gap Framework and why he wrote the best selling book, Traversing the Traction Gap.…

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April 4, 2019

Author Geoffrey Moore connects the Chasm and the Traction Gap

In 1991, Geoffrey Moore published the book, Crossing the Chasm which shed a bright light on how technology companies should think about markets. It made…

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April 4, 2019

Bruce Cleveland: Part 2 – Thoughts on Current Enterprise Market

Part 2 - Thoughts on Current Enterprise Market In Part 1 yesterday, Bruce Cleveland talked about the framework in his new book, Traversing the Traction…

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April 4, 2019

ServiceMax’s Journey to Minimum Viable Product (MVP)

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’…

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April 4, 2019

Bruce Cleveland: Part 1- Traversing the Traction Gap

Bruce Cleveland, who many readers may remember from his Siebel days is now an investor and has a new book out, Traversing the Traction Gap.…

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March 3, 2019

Bruce Cleveland featured on Follow Your Different Podcast

Why do most startups fail? Today, Bruce Cleveland joins Follow Your Different for a master class in building a massively successful B2B and why market engineering is…

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March 3, 2019

Movable Ink & Veeva Share their Journeys to Initial Product Release (IPR)

Wildcat’s CEO Interview Blog Series features in-depth interviews with CEOs who have successfully traversed the Traction Gap. In each blog, we focus on the CEOs’…

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March 3, 2019

Bruce Cleveland to speak at Columbia University’s Career Design Lab

Join us on Thursday, March 21 at Columbia University’s new Career Design Lab in San Francisco as we kick off a quarterly event series showcasing…

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March 3, 2019

M.R. Asks 3 Questions: Bruce Cleveland, Author, Traversing the Traction Gap

Founding partner at Wildcat Venture Partners, Bruce Cleveland understands the genetics of startups – why most flop, and why a few make it across the…

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February 2, 2019

The Final Hurdle: Reaching Minimum Viable Traction and Preparing to Scale

Minimum Viable Traction (MVT) marks the final value inflection point, the end of the Traction GapTM. Once you arrive there, congratulations! You have successfully traversed…

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February 2, 2019

Traversing The Traction Gap, A Silicon Valley Veteran Introduces A Remarkable New Framework For Startups, “Market Engineering”​

An Interview with Bruce Cleveland, Founding Partner at Wildcat Venture Partners. Recently, David Baeza, CEO at Buttered Toast, sat down with Bruce Cleveland, a Founding Partner at Wildcat…

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February 2, 2019

The Traction Gap Meets Crossing the Chasm

Early stage venture capital firms specialize in incubating start-ups and taking them to scale. This entails working through a series of deep changes in both strategy…

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February 2, 2019

Thinking Beyond the Product: The Challenge & Opportunity of Minimum Viable Repeatability (MVR)

Okay, so you’ve declared Minimum Viable Product (MVP). You’ve nailed your value propositions and your pricing and terms, and you are confident that your category…

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February 2, 2019

On the Hunt for Users and Usage: Getting to Minimum Viable Product (MVP)

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea now…

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February 2, 2019

Use Market Data to Build Your Product…Not Just Intuition

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure that…

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January 1, 2019

The 3 Talk Tracks Every Early Stage Startup Must Have

I have had the benefit of working closely — as an operating executive or investor — with some of the top technology B2B early stage startups that subsequently went…

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January 1, 2019

Without a Category, Your Startup is Doomed

The go-to-market phase — as outlined in the Traction GapTM  Framework — begins with a startup’s first product release, and ends with market validation and a foundation to…

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January 1, 2019

Structuring Your Startup for Success: The Four Pillars of the Traction Gap Framework

The Traction Gap® Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight shot,…

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January 1, 2019

From Category to Growth: How to Nail Your Go-To-Market Moment

To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive amount…

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January 1, 2019

Why 80% Of All Startups Fail, And What You Can Do To Succeed

The evidence is clear: More than 80% of startups fail.  Every year, somewhere between 4,000 and 5,000 startups are founded. (And the real number may…

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June 6, 2018

TGI presents the Revenue Architecture Series

Did you miss it? Revenue: Accelerating, Scaling & Driving Growth On June 12th, Wildcat Venture Partners and the Traction Gap Institute hosted the latest event…

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March 3, 2018

Product Architecture Event

Did you miss it? Wildcat hosted the Product Architecture Series - Designing Pillars for Success On March 1st, international design and consulting firm, IDEO, joined…

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February 2, 2018

The Traction Gap is defining the second stage of new-venture creation

How to get a company off the ground The Traction Gap is defining the second stage of new-venture creation In his 2011 book, The Lean Startup,…

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February 2, 2018

How to start-up: 4 insights about the Traction Gap from Chicago Booth for entrepreneurs

Four insights from Chicago Booth’s Waverly Deutsch for entrepreneurs hoping to cultivate scalable success How does an entrepreneur know when it’s time to go to…

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January 1, 2018

1Mby1M Roundtable January 18, 2018: With Bruce Cleveland, Wildcat Venture Partners

During this week’s roundtable, we had as our guest Bruce Cleveland, Founding Partner at Wildcat Venture Partners, one of the early employees at Oracle, as…

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December 12, 2017

Bruce Cleveland on Legends & Losers Podcast

A lot of people who come from big “category king” companies think they can automatically build a legendary business. How has history proven this notion…

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November 11, 2017

How Startups Can Create Minimum Viable Traction

The top five reasons startups fail are: 1. no market need, 2. ran out of cash, 3. not the right team, 4. get out-competed and…

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October 10, 2017

Bruce Cleveland to Keynote at SeedCon 2017

SeedCon: Entrepreneurship and Venture Capital Conference Cohosted by the Entrepreneurship and Venture Capital (EVC) student group at Chicago Booth and the Polsky Center, SeedCon is a conference designed to bring…

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October 10, 2017

VIDEO: Phil Fernandez shares what he is most proud of with regards to Marketo and how he evolved as a CEO during the process

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding…

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September 9, 2017

How Legends Design & Dominate Categories

Did you miss it? Wildcat co-hosted How Legends Design & Dominate Categories On September 6, Traction Gap Institute (TGI) joined Wildcat Venture Partners to host How Legends…

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August 8, 2017

Video: Introducing the Traction Gap

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. During this video…

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August 8, 2017

TGI Preliminary Research Findings

Velocity Coaching partnered with Traction Gap Institute to interview 17 B2B Founders who successfully took their startups through the Traction Gap to attain repeatable traction…

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March 3, 2017

TGI: Building the Perfect Team

Did you miss it? Wildcat co-hosted Building the Perfect Team On March 2, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures…

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January 1, 2017

Bruce Cleveland speaks at Products That Count

Watch the video from the event here. DATE AND TIME Wed, January 25, 2017 7:00 PM – 9:00 PM PST LOCATION Yelp Headquarters 140 New…

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September 9, 2016

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives Announces the Traction Gap Institute to Enable Entrepreneurs to Traverse the Traction Gap Wildcat…

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September 9, 2016

Traction Gap Institute Intro Event

Last week, Wildcat hosted the first in a series of Traction Gap events. Following up on our June launch event where we introduced the Traction Gap, we…

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September 9, 2016

Building a foundation for crossing the Traction Gap

To successfully scale as a company and to help ensure future rounds of financing, startups must understand the framework of the Traction Gap and abide…

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September 9, 2016

Raising The Next Round (Part II)– Proving Minimal Viable Traction (MVT)

“I know it when I see it,” said Supreme Court Justice Potter Stewart, talking about pornography.  Unfortunately, many entrepreneurs get much the same answer from…

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August 8, 2016

How to bridge the Traction Gap

As I discussed earlier this month, 2016 has seen a significant drop in Series B financings. In order to successfully secure follow on rounds of…

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August 8, 2016

Podcast with Elizabeth Burstein

Elizabeth Burstein, Principal at Wildcat Venture Partners and Ex-PM at Linkedin sat down with host of Yours Productly podcast, Ravi Kumar. She discussed the Traction Gap framework,…

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August 8, 2016

Understanding the Traction Gap

Venture capital’s grief might be wider than the industry thought: A Series B crunch may be upon us. And this puts more pressure on entrepreneurs…

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July 7, 2016

Product Sync Event Recap

Last week Wildcat Venture Partners co-hosted Product Sync, a meet-up for Silicon Valley’s top product managers, entrepreneurs, and VC’s. Following up on our recent launch…

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June 6, 2016

Traversing The Traction Gap Event Recap

Last week, Wildcat hosted “Traversing the Traction Gap,” where we debuted the Traction Gap – a framework that describes progressive stages of startup maturity, not…

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June 6, 2016

Wildcat Venture Partners Tackles the “Traction Gap” Facing Early Stage Companies

Venture Firm Debuts Innovative Framework to Guide Startups through the Go-to-Market Phase Menlo Park, CA – June 3, 2016 – In an era when early…

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June 6, 2016

Raising The Next Round — Proving Minimal Viable Repeatability (MVR)

When an entrepreneur takes investor money, they are expected to deliver on the plan and milestones they “sold” to investors during the fund-raising process. These…

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June 6, 2016

Wildcat Venture Partners launches, focuses on early-stage startups

Partners from two longtime Silicon Valley venture-capital firms said they are launching a third: Wildcat Venture Partners, a firm focused on the stage where young…

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May 5, 2016

The Traction Gap

My friend and a partner at Wildcat Venture Partners, Bruce Cleveland, along with his associates, has come up with an idea that helps explain why…

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