Engage with Wildcat

The latest from Wildcat, our portfolio companies, and upcoming events.

February 11, 2019

On the Hunt for Users and Usage: Getting to Minimum Viable Product (MVP)

By the time your startup has reached a Minimum Viable Product (MVP), it’s already come a long way. What was once simply an idea now…

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Wildcat Venture Partners

February 4, 2019

Use Market Data to Build Your Product…Not Just Intuition

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure that…

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Wildcat Venture Partners

January 28, 2019

Without a Category, Your Startup is Doomed

The go-to-market phase — as outlined in the Traction GapTM  Framework — begins with a startup’s first product release, and ends with market validation and a foundation to…

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Wildcat Venture Partners

January 22, 2019

Structuring Your Startup for Success: The Four Pillars of the Traction Gap Framework

The Traction GapTM Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight…

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Wildcat Venture Partners

January 16, 2019

From Category to Growth: How to Nail Your Go-To-Market Moment

To succeed, every startup has to pass through three phases: Go-to-Product, Go-to-Market, and Go-to-Scale. In the go-to-product phase, founders are blessed with a massive amount…

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Wildcat Venture Partners

January 11, 2019

Why 80% Of All Startups Fail, And What You Can Do To Succeed

The evidence is clear: More than 80% of startups fail.  Every year, somewhere between 4,000 and 5,000 startups are founded. (And the real number may…

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Wildcat Venture Partners

January 2, 2019

In Reply to: The Unending Chasm, and How to Survive It

First of all, I want to thank Martin for this thoughtful blog posting which I am reprinting in full here, interspersed with comments from me…

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Geoffrey Moore

Wildcat Venture Partners


October 25, 2018

SaaS Myths (#1) — Great SaaS Companies Don’t Have Professional Services

The most pervasive and pernicious SaaS business model myth? It’s that “Professional services revenues are ‘bad’ and have no place in a SaaS company’s revenue…

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Bryan Stolle

Wildcat Venture Partners


June 12, 2018

TGI presents the Revenue Architecture Series

Did you miss it? Revenue: Accelerating, Scaling & Driving Growth On June 12th, Wildcat Venture Partners and the Traction Gap Institute hosted the latest event…

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Wildcat Venture Partners

February 28, 2018

The Traction Gap is defining the second stage of new-venture creation

How to get a company off the ground The Traction Gap is defining the second stage of new-venture creation In his 2011 book, The Lean Startup,…

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Waverly Deutsch

Chicago Booth Review


February 14, 2018

How to start-up: 4 insights about the Traction Gap from Chicago Booth for entrepreneurs

Four insights from Chicago Booth’s Waverly Deutsch for entrepreneurs hoping to cultivate scalable success How does an entrepreneur know when it’s time to go to…

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Chicago Booth Reveiw

February 12, 2018

In Search of a Venture Firm to Invest in Your Startup

Most savvy entrepreneurs know that getting a warm introduction to a venture firm substantially improves their odds of getting a meeting — and hopefully an investment. But,…

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Bruce Cleveland

Wildcat Venture Partners


January 18, 2018

1Mby1M Roundtable January 18, 2018: With Bruce Cleveland, Wildcat Venture Partners

During this week’s roundtable, we had as our guest Bruce Cleveland, Founding Partner at Wildcat Venture Partners, one of the early employees at Oracle, as…

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One Million by One Million

December 14, 2017

Running Great Startup Board Meetings

In an ideal world, the most open and least stressful relationships startup founders have would be with their board members. Unfortunately, for many founders the…

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Edward Sullivan & John Baird, Velocity Group

November 21, 2017

How Startups Can Create Minimum Viable Traction

The top five reasons startups fail are: 1. no market need, 2. ran out of cash, 3. not the right team, 4. get out-competed and…

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Vala Afshar

Huffington Post


October 20, 2017

VIDEO: Phil Fernandez explains the importance of culture and values at Marketo

During this video clip, Phil explains how the company culture and values were such a success story at Marketo and that success was based on…

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Wildcat Venture Partners

October 20, 2017

VIDEO: Phil Fernandez shares what he is most proud of with regards to Marketo and how he evolved as a CEO during the process

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding…

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Wildcat Venture Partners

October 19, 2017

VIDEO: Phil Fernandez shares what he’s looking for in founders now that he’s on the VC side.

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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Wildcat Venture Partners

October 19, 2017

VIDEO: Phil Fernandez answers why he stopped hiring engineers once Marketo had a minimum viable product (MVP)

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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Wildcat Venture Partners

October 19, 2017

VIDEO: Phil Fernandez shares his biggest disappointment during his journey with Marketo.

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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Wildcat Venture Partners

October 18, 2017

VIDEO: Phil Fernandez on recognizing when company growth outpaces the skills of its people

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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Wildcat Venture Partners

October 10, 2017

VIDEO: Phil Fernandez discusses what happened at Marketo post Traction Gap – the next chapter in the story

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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Wildcat Venture Partners

October 3, 2017

VIDEO: Phil Fernandez on Marketo Nation & the importance building a team culture that extends to end users

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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Wildcat Venture Partners

September 6, 2017

How Legends Design & Dominate Categories

Did you miss it? Wildcat co-hosted How Legends Design & Dominate Categories On September 6, Traction Gap Institute (TGI) joined Wildcat Venture Partners to host How Legends…

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Wildcat Venture Partners

August 14, 2017

Video: Phil Fernandez on why he started Marketo & the importance of team

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

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Wildcat Venture Partners

August 3, 2017

Video: Introducing the Traction Gap

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. During this video…

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Wildcat Venture Partners

August 3, 2017

TGI Preliminary Research Findings

Velocity Coaching partnered with Traction Gap Institute to interview 17 B2B Founders who successfully took their startups through the Traction Gap to attain repeatable traction…

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Wildcat Venture Partners

May 25, 2017

The Emotional Side of Entrepreneurship

How the Culture of “Killing It” Hurts Founders and Companies Silicon Valley has a problem that not enough people are talking about. Great companies are…

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Edward Sullivan and John Baird, Velocity

March 13, 2017

In Search of the Perfect Team

I have been fortunate to have been either an operating executive or investor in some very transformational software companies in Silicon Valley, joining or investing…

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Bruce Cleveland

March 12, 2017

Meet Katherine Barr, Founding Partner at Wildcat Venture Partners

Venture capital used to be a cottage industry, with very few investing in tomorrow's products and services. Oh how times have changed. While there are…

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Steven Loeb

Vator.tv


March 2, 2017

TGI: Building the Perfect Team

Did you miss it? Wildcat co-hosted Building the Perfect Team On March 2, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures…

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Wildcat Venture Partners

March 2, 2017

Wildcat Venture Partners Closes on New Fund to Help Companies Traverse the “Traction Gap”

Wildcat Venture Partners Closes on New Fund to Help Companies Traverse the “Traction Gap”   Four Established Founding Partners Share Operating Experience and Best Practices…

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Wildcat Venture Partners

January 31, 2017

Why Great Companies Fail: How to Halt the Series B Crunch

First, some bad news: A Series B crunch may be upon us. According to Mattermark, in the first quarter of 2016, Series B rounds dropped…

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Traction Gap Institute

January 30, 2017

Bruce Cleveland presents the Traction Gap at Product’s that Count

Before “crossing The Chasm’, startups must first successfully “traverse the Traction Gap”. The Traction Gap is a period in a startup’s lifecycle that begins just…

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Products That Count

January 25, 2017

Bruce Cleveland speaks at Products That Count

Watch the video from the event here. DATE AND TIME Wed, January 25, 2017 7:00 PM – 9:00 PM PST LOCATION Yelp Headquarters 140 New…

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Products That Count

September 28, 2016

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives

Wildcat Venture Partners Hosts Traction Gap Event with Key Technology Executives Announces the Traction Gap Institute to Enable Entrepreneurs to Traverse the Traction Gap SAN…

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Wildcat Venture Partners

September 27, 2016

Traction Gap Institute Intro Event

Last week, Wildcat hosted the first in a series of Traction Gap events. Following up on our June launch event where we introduced the Traction Gap, we…

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Wildcat Venture Partners

September 19, 2016

Building a foundation for crossing the Traction Gap

To successfully scale as a company and to help ensure future rounds of financing, startups must understand the framework of the Traction Gap and abide…

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Bruce Cleveland

PeHub


September 19, 2016

Raising The Next Round (Part II)– Proving Minimal Viable Traction (MVT)

“I know it when I see it,” said Supreme Court Justice Potter Stewart, talking about pornography.  Unfortunately, many entrepreneurs get much the same answer from…

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Bryan Stolle

Forbes


August 23, 2016

How to bridge the Traction Gap

As I discussed earlier this month, 2016 has seen a significant drop in Series B financings. In order to successfully secure follow on rounds of…

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Bruce Cleveland

PeHub


August 20, 2016

Podcast with Elizabeth Burstein

Elizabeth Burstein, Principal at Wildcat Venture Partners and Ex-PM at Linkedin sat down with host of Yours Productly podcast, Ravi Kumar. She discussed the Traction Gap framework,…

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Ravi Kumar

Yours Productly


August 8, 2016

Understanding the Traction Gap

Venture capital’s grief might be wider than the industry thought: A Series B crunch may be upon us. And this puts more pressure on entrepreneurs…

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Bruce Cleveland

PeHUB Network


June 8, 2016

Traversing The Traction Gap Event Recap

Last week, Wildcat hosted “Traversing the Traction Gap,” where we debuted the Traction Gap – a framework that describes progressive stages of startup maturity, not…

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Wildcat Venture Partners

June 6, 2016

Traction Gap: A new startup-focused framework

Wildcat Venture Partners, a Silicon Valley-based venture capital firm, has launched a tool that helps explain why some startups thrive and thus raise more capital,…

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Sharmistha Mukherjee

TechSeen


June 3, 2016

Wildcat Venture Partners Tackles the “Traction Gap” Facing Early-Stage Companies

Venture Firm Debuts Innovative Framework to Guide Startups through the Go-to-Market Phase Menlo Park, CA – June 3, 2016 – In an era when early-stage…

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Wildcat Venture Partners

May 26, 2016

The Traction Gap

My friend and a partner at Wildcat Venture Partners, Bruce Cleveland, along with his associates, has come up with an idea that helps explain why…

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Denis Pombriant

CRM Buyer