Bruce Cleveland on "Traversing the Traction Gap"

Bruce Cleveland, founding partner of Wildcat Venture Partners, discusses the Traction Gap Framework and why he wrote the best selling book, Traversing the Traction Gap.

Traversing the Traction Gap exposes the reasons behind the staggering startup failure rate and provides a prescriptive how-to guide to help startups to succeed. Bruce draws on real-life examples from his early days at then “startups” Oracle, Siebel Systems and others, as well as his experiences leading investments in startups such as Marketo through the crucial period of building a company and seizing a market. These empirical lessons provide a roadmap, signposts and metrics for succeeding where others have failed.