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December 12, 2020
VIDEO: The Four Pillars of the Traction Gap
Wildcat Founding Partner, Bruce Cleveland, gives a brief overview of the four pillars of the Traction Gap Framework - Product, Team, Revenue, Systems - and…

January 1, 2019
Structuring Your Startup for Success: The Four Pillars of the Traction Gap Framework
The Traction Gap® Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight shot,…

October 10, 2017
VIDEO: Phil Fernandez explains the importance of culture and values at Marketo
During this video clip, Phil explains how the company culture and values were such a success story at Marketo and that success was based on…

October 10, 2017
VIDEO: Phil Fernandez shares what he is most proud of with regards to Marketo and how he evolved as a CEO during the process
On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding…

October 10, 2017
VIDEO: Phil Fernandez shares what he’s looking for in founders now that he’s on the VC side.
On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017
VIDEO: Phil Fernandez answers why he stopped hiring engineers once Marketo had a minimum viable product (MVP)
On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017
VIDEO: Phil Fernandez shares his biggest disappointment during his journey with Marketo.
On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017
VIDEO: Phil Fernandez on recognizing when company growth outpaces the skills of its people
On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017
VIDEO: Phil Fernandez discusses what happened at Marketo post Traction Gap – the next chapter in the story
On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…