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Keyword: Marketo

May 5, 2019

So, You Want to Build a Category…

The book Traversing the Traction Gap explains how you can take an idea and turn it into a $B+ outcome using the Traction Gap Framework®.…

October 10, 2017

VIDEO: Phil Fernandez explains the importance of culture and values at Marketo

During this video clip, Phil explains how the company culture and values were such a success story at Marketo and that success was based on…

October 10, 2017

VIDEO: Phil Fernandez shares what he is most proud of with regards to Marketo and how he evolved as a CEO during the process

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured an interview with Phil Fernandez, founding…

October 10, 2017

VIDEO: Phil Fernandez shares what he’s looking for in founders now that he’s on the VC side.

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017

VIDEO: Phil Fernandez answers why he stopped hiring engineers once Marketo had a minimum viable product (MVP)

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017

VIDEO: Phil Fernandez shares his biggest disappointment during his journey with Marketo.

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017

VIDEO: Phil Fernandez on recognizing when company growth outpaces the skills of its people

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017

VIDEO: Phil Fernandez discusses what happened at Marketo post Traction Gap – the next chapter in the story

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

October 10, 2017

VIDEO: Phil Fernandez on Marketo Nation & the importance building a team culture that extends to end users

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…

August 8, 2017

Video: Phil Fernandez on why he started Marketo & the importance of team

On March 2, 2017, Traction Gap Institute (TGI) joined Wildcat Venture Partners, Velocity Coaching and Shasta Ventures to host Building the Perfect Team. The event featured…