Bruce Cleveland to speak at Columbia University

Join us on Wednesday, September 25th at Columbia University’s Career Design Lab in San Francisco, as we hold our third event in a 4-part series showcasing new frameworks for practicing early-stage startup innovation. The series is geared toward startup founders, entrepreneurial product managers, and corporate innovators.

Part 3 in the series will once again feature a candid fireside chat with Bruce Cleveland, Founding Partner of Wildcat Ventures, and author of the book Traversing the Traction Gap (2019). The book lays out a detailed step-by-step process that startup teams can use to go from ideation to preparing for scale—a modern-day playbook that addresses the high failure rate of startups and how to minimize it.

In this chat, we’ll discuss practical methods for developing a sound “Go-To-Market” strategy for companies entering the beginning stages of the Traction Gap. We’ll explore a number of key concepts including:

• Getting to Minimum Viable Product (MVP)
• Getting to Minimum Viable Repeatability (MVR)
• The final sprint to Minimum Viable Traction (MVT)

Date: Thursday, September 25, 2019

Time: 6:00-9:00pm

Location: Columbia University, Career Design Lab, Three Embarcadero Center, San Francisco, CA 94111

For more information and to register, click here.

For more information on other Wildcat events, click here.