Bruce Cleveland to speak at Columbia University

Join us on Thursday, June 20th at Columbia University’s Career Design Lab in San Francisco as we hold our second event in a 4-part series showcasing new frameworks for practicing early-stage startup innovation. The series is geared toward startup founders, entrepreneurial product managers, and corporate innovators.

Part 2 in the series will feature a fireside chat with Bruce Cleveland, Founding Partner of Wildcat Ventures, and author of the book Traversing the Traction Gap (2019). The book lays out a detailed step-by-step process that startup teams can use to go from ideation to preparing for scale—a modern-day playbook that addresses the high failure rate of startups and how to minimize it.

In this chat, we’ll discuss practical methods for developing a sound “Go-To-Product” strategy leading to customer traction. This session will resonate strongly with practitioners of Lean Startup methodologies and will deal primarily with the following topics:

• How do you validate that your team is building the right product or set of features?
• How do you ensure that you’re constantly experimenting, testing, and iterating toward product-market fit?
• What are some practical methods teams can use leading to more effective customer research and customer validation? (Printed handouts will be distributed to attendees.)

Date: Thursday, June 20, 2019

Time: 6:00-9:00pm

Location: Columbia University, Career Design Lab, Three Embarcadero Center, San Francisco, CA 94111

For more information and to register, click here.