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Keyword: product

February 2, 2019

Use Market Data to Build Your Product…Not Just Intuition

Every successful startup begins with an idea for a new product or service. In the go-to-product phase, significant market research is required to ensure that…

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January 1, 2019

Obo launches with $8.2 million to help companies get products right the first time

The “move fast and break things” mantra embodied by Facebook’s rise to world dominance is one many startups try to adopt. The general idea is…

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January 1, 2019

The customer is not always right: Obo survey shows the need for market data during the product journey

New State of the Product Journey Report shows product teams, engineers, and sales professionals believe product planning processes are “good enough” despite high product failure…

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January 1, 2019

Obo invents product decision system that delivers better product plans in 60 minutes or less

Emerges from stealth with new platform that prevents product failure and optimizes Feature Funnel™ by aligning tech companies’ product plans with strategic business objectives SAN…

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January 1, 2019

Structuring Your Startup for Success: The Four Pillars of the Traction Gap Framework

The Traction GapTM Framework offers a way to think about the key stages in a startup’s early life. However, the go-to-market phase isn’t a straight…

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March 3, 2018

Product Architecture Event

Did you miss it? Wildcat hosted the Product Architecture Series - Designing Pillars for Success On March 1st, international design and consulting firm, IDEO, joined…

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March 3, 2016

Where Product/Market Fit Breaks Down

A tweet from GrowthHackers caught my eye recently — “Our #product market fit and NPS are off the scale, but we’re struggling to grow. Any…

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