The Ongoing Evolution of Software-as-a-Service: Where Next?

October 20, 2021

PUBLISHED BY Geoffrey Moore


Software-as-a-service introduced a new business model, a new operating model, and a new infrastructure model, all wrapped up in one offering. The success of this innovation is as extraordinary as any technological marvel, yet we sometimes take it for granted. This is a mistake not only from looking back at our past, but also for looking ahead to our future. We need to get a clearer view.

To kick things off, let’s take a brief walk down Memory Lane. Here is my view of how SaaS rose to prominence by taking down one barrier after another to universal adoption:

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