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November 11, 2019

Digital Oil and Trapped Value in Practice (Part 2 of 2)

The signals and signs of trapped value are everywhere. Analysts estimate the spend for digital transformation (DX) will account for ≥10% of revenues for almost…

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January 1, 2019

Obo launches with $8.2 million to help companies get products right the first time

The “move fast and break things” mantra embodied by Facebook’s rise to world dominance is one many startups try to adopt. The general idea is…

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January 1, 2019

The customer is not always right: Obo survey shows the need for market data during the product journey

New State of the Product Journey Report shows product teams, engineers, and sales professionals believe product planning processes are “good enough” despite high product failure…

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January 1, 2019

Obo invents product decision system that delivers better product plans in 60 minutes or less

Emerges from stealth with new platform that prevents product failure and optimizes Feature Funnel™ by aligning tech companies’ product plans with strategic business objectives SAN…

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