Amplero 1 of Seattle's 10 Hottest Startups

November 7, 2017

PUBLISHED BY John Cppk & Taylor Soper


It’s time to meet The Seattle 10, our annual list of 10 of the most exciting and groundbreaking startups from the Seattle region. These cutting-edge companies cross a range of industries — from cloud computing to artificial intelligence to healthcare — and offer a glimpse into future technologies that may emerge from our region.


Fast-growing Amplero emerged on the scene last year with its AI-based marketing tools, unleashing a new way for companies to optimize customer interaction and loyalty.  The Seattle startup — a spinout of marketing company Globys — then reeled in $17.5 million in venture funding in August from Greycroft PartnersIgnition Partners, Wildcat Venture Partners, Seven Peaks Ventures and Trilogy Equity Partners. But the company is not relying solely on venture capital to build its business, lining up customers like Sprint, Virgin Mobile, Microsoft, BECU and DoubleDown Interactive.

Led by veteran technologist Olly Downs, who previously worked as chief scientist at AdReady, Atigeo and Mindset Media, the company is now expanding into categories such as travel, retail and consumer technology.

“With AI at the core of their marketing, enterprise brands can now scale the kinds of experiences that feel uniquely relevant,” the company wrote in its nomination submission. “Customers can build reciprocal relationships with brands over time, and feel known, respected and valued. It’s not just marketing automation. It’s not just personalization. It’s about creating human interactions at a scale not humanly possible.”

Read the full article on GeekWire here.