Enterprise SaaS | IPO September 2013
Rocket Fuel (NASDAQ: FUEL) combines the science of Artificial Intelligence with the scale of big data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel’s Marketing That Learn technology to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world’s most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer’s paid and owned channels, and personalize every customer interaction.