Obo provides the first system for orchestrating product decisions so that technology companies can build the right products and features in the first place, on budget, and on time. Created by product people for product people, the Obo product decision system provides data-driven guidance to making the best decisions about what is in product plans and on roadmaps. Through its easy-to-navigate interface, users can collaborate across the entire product team to manage their Feature Funnel™, validate assumptions with targeted market research, prioritize features, dynamically model “what if” release plan scenarios before committing resources, and track product decisions with a comprehensive system of record. By aligning the product process with core business objectives and using concrete data from the market, customers, and internal stakeholders to inform the product decision-making process at every step, Obo closes the gap between product managers and the C-suite to ensure that business objectives and product decisions go hand in hand.