Bruce Cleveland on the Traction Gap

Before “crossing The Chasm’, startups must first successfully “traverse the Traction Gap”. The Traction Gap is a period in a startup’s lifecycle that begins just after it releases its first product and starts its first go to market activities, and ends once it has demonstrated market validation with a positive growth trajectory.

First investor in Marketo, founding executive at Siebel, and early product leader at Oracle Bruce Cleveland discusses the Traction Gap framework, key Traction Gap metrics, and tactics startups can use to successfully navigate this key phase in a company’s lifecycle.

Watch the full video from the Products that Count event

Marketo first VC on traversing the traction gap from ProductsThatCount on Vimeo.