Putting a new spin on the term “digital nomad,” U.K. addressing platform what3words has partnered with Airbnb to list stays with Mongolian nomads.
The startup’s simplified addressing system is being applied to help adventurous travelers “home share” with Dukha reindeer herders at their mountain camp where there aren’t any street names to anchor a trip.
The partnership is slated as supporting sustainable tourism by helping the tribe tap into a new revenue stream to support its traditional way of life.
Earlier this year, Airbnb signed a Memorandum of Understanding with the Ministry of Environment and Tourism of Mongolia to use home sharing as a route for economic empowerment and community development. “The MOU will see both parties provide hospitality training for current hosts, as well as potential hosts in rural and remote areas, to encourage the adoption of new digital technology for tourism,” they note in a press release today.
The Airbnb listing with the Dukha reindeer herders offers the chance to stay in a teepee in the Taiga forest in Northern Mongolia, with guests getting “two wooden beds, sleeping bags and an open-fire stove for heating and cooking, as well as full access to the reindeer tribe’s backyard.”