TomTom Partners with what3words

Many people has experienced having a package delivered to the wrong address or an Uber driver dropping you off at the wrong location a few doors away. The problem is that street addresses are often not precise enough, and they don’t exist in parks or other rural areas. In a recent survey of new car owners, JD Power found that difficult to use and inaccurate car navigation systems is the most frequently reported problem.

TomTom, a leading GPS and mapping company is working on a solution to make navigating to a precise location possible. The company announced it will offer ‘what3words‘ integration to its automotive customers in the second half of this year.

Antoine Saucier, Managing Director, TomTom Automotive, said “Whether you’re trying to find an address in the center of Turin, or on the streets of Tuvalu, TomTom wants to get you there quickly and efficiently. Our collaboration with what3words demonstrates our commitment to embracing new addressing technology that is easy-to-use and integrates simply into our navigation offering.”

TomTom is a industry-leading automotive navigation and traffic technology company. Its navigation technology is built into cars from Volkswagen, Fiat Chrysler, Alfa Romeo, Citroën and Peugeot. The company is recognized as the one of the largest and fastest-growing telematics providers in Europe, and its easy-to-integrate navigation engine has been used in over 100 million devices.

About what3words

What3words enables drivers to discover, share and navigate to any precise location faster and more easily than any other system—using just three easy to remember words. The company has mapped the entire globe— dividing it up into 27 trillion, 3 meter squares. Each square can be identified and located globally by using just three words.

The company says that 75 percent of the world’s countries lack a reliable address system, making it harder for people to find each other. This problem is compounded in the era of mobility-on-demand and e-commerce delivery services.

With what3words global address system, a user can find an exact location with common words (e.g. “table.lamp.spoon”). Using this method, addresses can be remembered more easily. The addresses can even be emailed or sent via SMS so others can find the precise location anywhere in the world.

Read the full article on FutureCar here.