Where Product/Market Fit Breaks Down

A tweet from GrowthHackers caught my eye recently — “Our #product market fit and NPS are off the scale, but we’re struggling to grow. Any ideas why?”

Like most tools in a well-stocked tool chest, a specific tool is only good for a specific problem or use.  Product/market fit is no different. It’s not a panacea for getting products right, where “right” is defined as commercially viable and successful. The product is only one piece of the puzzle, and many entrepreneurs are surprised by how many other pieces impact their products’ market success.

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