Traction. What is it? How do you get it? How do you demonstrate it?
Wildcat developed the Traction Gap Framework to help entrepreneurs address these questions.
The Traction Gap is the period between a startup's initial product release and the product's ability to generate traction in the market.
Startups must successfully reach a series of increasing value inflection points along the Traction Gap. As startups reach each successive point, they substantially increase in value because they have demonstrated a certain amount of market acceptance and risk reduction.
|MVC - Minimum Viable Category||MVR - Minimum Viable Repeatability||MVP - Minimum Viable Product|
|IPR - Initial Product Release||MVT - Minimum Viable Traction|
Download the Traction Gap infographic.Infographic
Download the complete Traction Gap Framework.Framework
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Traction Gap Assessment
Wildcat Venture Partners invites our early stage portfolio companies to complete our Traction Gap Diagnostic Process. After completing this process, our portfolio companies are armed with a roadmap to successfully secure subsequent funding rounds and go on to scale.
Traction Gap Self-Assessment
Management team members undergo a self-assessment to capture where each member believes the startup is relative to the Traction Gap value inflection points.
Traction Gap Diagnostic Workshop
We analyze the results of the self-assessment with the management team during a workshop led by Geoffrey Moore, Wildcat partner and iconic author of ‘Crossing the Chasm’.
Traction Gap Action Plan
We help the management team create a Traction Gap Action Plan that identifies commitments and deliverables necessary to achieve the next value inflection point and subsequent round of funding.
Traction Gap Operating Plan
We work with the management team to incorporate a Traction Gap Operating Plan and cadence. The tactics and actions we recommend have helped nearly 70% of our investments successfully reach MVT and prepare to scale.