Traversing the Traction Gap

Traction. What is it? How do you get it? How do you demonstrate it?

Wildcat developed the Traction Gap Framework to help entrepreneurs address these questions.

The Traction Gap is the period between a startup's initial product release and the product's ability to generate traction in the market.

Startups must successfully reach a series of increasing value inflection points along the Traction Gap. As startups reach each successive point, they substantially increase in value because they have demonstrated a certain amount of market acceptance and risk reduction.

Traction Gap framework diagram 
MVC - Minimum Viable Category MVR - Minimum Viable Repeatability MVP - Minimum Viable Product
IPR - Initial Product Release MVT - Minimum Viable Traction

Download the Traction Gap infographic.


Download the complete Traction Gap Framework.


Traction Gap Assessment

Wildcat Venture Partners invites our early stage portfolio companies to complete our Traction Gap Diagnostic Process. After completing this process, our portfolio companies are armed with a roadmap to successfully secure subsequent funding rounds and go on to scale.

Traction Gap Institute

The Traction Gap Institute (TGI) was founded by Wildcat Venture Partners to help entrepreneurs traverse the traction gap.

TGI’s mission is to track, capture and publish the stories, tactics and metrics startups need to successfully traverse the Traction Gap. TGI has interviewed dozens of CEOs and founders who have successfully made it through this difficult period and captured their go-to-market tips, tricks, and techniques.

TGI hosts conferences, workshops and other events where it shares these findings and encourages entrepreneurs and venture capital firms to share best practices so that early stage startups can successfully traverse the Traction Gap.

Click the subscribe button below to join TGI in its mission and get updates on all things Traction Gap related.