Traction. What is it? How do you get it? How do you demonstrate it?
Wildcat developed the Traction Gap Framework to help entrepreneurs address these questions.
The Traction Gap is the period between a startup's initial product release and the product's ability to generate traction in the market.
Startups must successfully reach a series of increasing value inflection points along the Traction Gap. As startups reach each successive point, they substantially increase in value because they have demonstrated a certain amount of market acceptance and risk reduction.
|MVC - Minimum Viable Category||MVR - Minimum Viable Repeatability||MVP - Minimum Viable Product|
|IPR - Initial Product Release||MVT - Minimum Viable Traction|
Download the Traction Gap infographic.Infographic
Download the complete Traction Gap Framework.Framework
Traction Gap Assessment
Wildcat Venture Partners invites our early stage portfolio companies to complete our Traction Gap Diagnostic Process. After completing this process, our portfolio companies are armed with a roadmap to successfully secure subsequent funding rounds and go on to scale.
Traction Gap Self Assessment
Management team members undergo a self-assessment to capture where each member believes the startup is relative to the Traction Gap value inflection points.
Traction Gap Diagnostic Workshop
We analyze the results of the self-assessment with the management team during a workshop led by Geoffrey Moore, Wildcat partner and iconic author of ‘Crossing the Chasm’.
Traction Gap Action Plan
We help the management team create a Traction Gap Action Plan that identifies commitments and deliverables necessary to achieve the next value inflection point and subsequent round of funding.
Traction Gap Strategic Partner Workshops
We provide a half-day workshop with a strategic partner to address critical focus areas identified in the Traction Gap Action Plan. Companies can also participate in subsequent workshops to address other critical areas.
Traction Gap Custom Operating Plan
We work with the management team to develop a custom comprehensive Traction Gap Operating Plan. The tactics and actions we recommend have helped nearly 70% of our investments successfully reach MVT and prepare to scale.
Traction Gap Institute
The Traction Gap Institute (TGI) was founded by Wildcat Venture Partners to help entrepreneurs traverse the traction gap.
TGI’s mission is to track, capture and publish the stories, tactics and metrics startups need to successfully traverse the Traction Gap. TGI has interviewed dozens of CEOs and founders who have successfully made it through this difficult period and captured their go-to-market tips, tricks, and techniques.
TGI hosts conferences, workshops and other events where it shares these findings and encourages entrepreneurs and venture capital firms to share best practices so that early stage startups can successfully traverse the Traction Gap.
Click the subscribe button below to join TGI in its mission and get updates on all things Traction Gap related.