Bruce Cleveland

Founding Partner

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Bruce Cleveland is a Founding Partner at Wildcat where he focuses on investments in artificial intelligence (AI) marketing, EdTech, enterprise software as a service (SaaS) and the Internet of Things (IoT). His specific areas of interest include enterprise automation, education and training, and general business applications. Bruce likes working with early stage companies that use technology and data to increase revenue and decrease costs.

An avid adventurer and sailor, Bruce enjoys the challenge of creating new companies and navigating new markets. He is interested in growing entrepreneurial hubs outside of Silicon Valley, with a particular focus on the Pacific Northwest. Bruce also is committed to sharing his knowledge and experience through the Traction Gap Framework™, which helps entrepreneurs navigate the critical go-to-market period between initial product release (IPR) and reaching minimal viable traction (MVT).

As a son of school teachers, Bruce supports continued education. He founded GreenFig to provide applied business science training higher-ed students and individuals in job transition such as women returning to the workforce and veterans returning to civilian roles.

Bruce held senior executive roles in engineering, product management and product marketing with companies, such as Apple, AT&T, Oracle and Siebel Systems. Bruce’s last operational role was as a member of the founding executive team of Siebel Systems, where he served as senior vice president and general manager of Marketing and Products. In this role, Forbes and IDC credited him with creating the most effective B2B alliance program in the software industry. Bruce began his venture capital career at InterWest Partners, where he was the first investor and a former board member of Marketo, which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8 billion.

Bruce attended the United States Military Academy, West Point, and received a B.S. in business administration from CSU, Sacramento.


Investments: 

  • Bruce currently serves on the boards of Amplero, GreenFig, and Obo. Bruce also has investments in C3 IoT, Doximity, Engagio, Opal Labs, and Vlocity.
  • His prior investments include, CubeTree (acquired by SAP in 2012), Get Satisfaction (acquired by Sprinklr in 2015), Marketo (IPO 2013, acquired by Vista in 2016), Signal Demand (acquired by PROS in 2013), and Workday (IPO 2012, WDAY).

QUOTE

"I have had the good fortune to have worked with three early stage, private enterprise software start-ups that became industry leaders: Oracle, Siebel and Marketo. All capitalized upon technology and business transformations that led to rapid industry change. These were invaluable experiences that taught me how to think about building winning companies. Today, enterprises continue to experience technology disruptions such as IoT and mobility applications that are driving a whole new class of enterprise software. I enjoy working with entrepreneurs who see these opportunities and helping them to build market leading companies."

COMPANIES