Bruce Cleveland

Founding Partner

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Bruce focuses on investments in the enterprise software market. He was the first investor and a former board member of Marketo which held an IPO in 2013 and was acquired by Vista Equity Partners in 2016 for $1.8B. Bruce currently serves on the boards of Amplero, Aria Systems, GreenFig, Splice Machine, Stellar Loyalty and a company still in stealth mode. Bruce also has investments in C3IoT, Doximity, Engagio, Opal Labs, and Vlocity.

Prior to entering venture capital in 2006, Bruce held senior executive roles in engineering, product management and product marketing with companies such as Apple, AT&T, Oracle and Siebel Systems. Bruce’s last operational role was as a member of the founding executive team of Siebel Systems where he served as SVP & GM, Marketing and SVP & GM, Products. He is credited by Forbes and IDC with creating the most effective B2B alliance program in the software industry.

Prior Investments

C9 (acquired by InsideSales in 2015), CubeTree (acquired by SAP in 2012), Get Satisfaction (acquired by Sprinklr in 2015), Signal Demand (acquired by PROS in 2013), Workday (IPO 2012, WDAY)


  • Bruce and his wife sailed from Sausalito, through the Panama Canal, to the East Coast of the US and Caribbean where they lived for 2 years before returning to Silicon Valley and the tech industry.
  • Bruce writes about cloud computing, venture investing and life in Silicon Valley on his blog RollingThunder –
  • Bruce attended the United States Military Academy, West Point, and received a B.S. in business administration from CSU, Sacramento.


"I have had the good fortune to have worked with three early stage, private enterprise software start-ups that became industry leaders: Oracle, Siebel and Marketo. All capitalized upon technology and business transformations that led to rapid industry change. These were invaluable experiences that taught me how to think about building winning companies. Today, enterprises continue to experience technology disruptions such as IoT and mobility applications that are driving a whole new class of enterprise software. I enjoy working with entrepreneurs who see these opportunities and helping them to build market leading companies."