Pandora Buys Ticketfly, a Competitor to Ticketmaster

October 8, 2015

PUBLISHED BY Ben Sisario

SOURCE The New York Times

Pandora Media, the biggest player in Internet radio, has moved into the ticketing business with an agreement to buy Ticketfly, an independent firm that competes with Ticketmaster and is popular with clubs and festivals in the United States and Canada.

Pandora announced early Wednesday that it would acquire Ticketfly for $450 million, in a mix of cash and stock. The deal further expands Pandora’s interests in providing services to artists. Last year, it introduced a data system, the Artist Marketing Platform, or AMP, that shows musicians which songs are most popular on the service and where. And in May, Pandora bought Next Big Sound, another data service, which studies the listening and searching patterns of streaming music customers.

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