Reserve was cofounded by board member Garrett Camp of Uber/Stumbleupon, Chairman Joe Marchese of TrueX, and CEO Greg Hong. The Reserve mobile app provides diners with a more streamlined end-to-end dining experience, including personalized restaurant recommendations, access to premium restaurants at premium hours, and in-app payment, with a check splitting option. The Reserve platform provides restaurants with an end-to-end solution for managing their diners. This includes: booking flexibility and a robust CRM with detailed knowledge about their customers based on digital diner behavior, and improved optimization of table seatings and dining inventory based on in depth data analytics. The company has partnered with some of the top names in dining — from Michelin-starred restaurants to James Beard award-winning chefs — to enable an exceptional experience for restaurants and guests before, during, and after their meal. Reserve is based in New York City.