Marketing Technology | Fund: MDV VII
AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience Helios Enterprise Advertising Management System is an enterprise SaaS application that combines control and ownership of data with 100% media spend transparency. Helios enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media.