Software can automatically refine marketing campaigns

August 29, 2017

PUBLISHED BY Patience Haggin

SOURCE Wall Street Journal

Amplero Inc., a startup developing software that uses artificial intelligence for marketing efforts, has raised $17.5 million in Series B funding.

Greycroft Partners and Ignition Partners co-led the round as new investors in the company. Returning investors Wildcat Venture Partners, Seven Peaks Ventures and Trilogy Equity Partners also participated.

Seattle-based Amplero makes software that uses artificial intelligence to help marketing teams make decisions about where and how to focus their outreach efforts for current customers. Amplero’s software integrates with tools such as Hootsuite and Twilio in efforts to automate marketers’ interactions with those tools.

“Our algorithm takes the information based on what it’s learned and automatically refines the marketing campaign, targeting the right audience,” said Chief Executive Olly Downs.

Read the entire article on Wall Street Journal here.