PUBLISHED BY Stewart Rogers
July 14, 2016
Amplero — the predictive customer lifetime value (CLV) management platform, which helps its clients reduce churn and increase average revenue per user (ARPU) — has today announced a raise of $8 million to expand its operations.
The company, which initially began life as part of Globys but was spun out from its parent in April 2016, is headquartered in Seattle and uses machine learning to test thousands of marketing permutations constantly, ensuring that the right message is delivered to the right users at the right time, and via the right channel.
The solution then chooses the winning permutations, working in concert with your existing marketing technology stack to make the relevant changes on the fly. Users can then adapt these strategies to focus on what they want to adjust or improve, whether that be average revenue per customer or retention rates. Focusing on attracting marketers in the telecom, banking, and software-as-a-service industries initially, Amplero claims that its clients have seen more than 3 percent incremental growth in revenue, and 5X retention benefits.
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